5 Steps to Getting Good Press - how to write the best press release
There are a lot of tools in your PR and marketing tool box, but of them all, one of the most valuable is also one of the most difficult to figure out how to use: getting good press coverage. It can take time to get figure out who the right people are to talk to and how to write a killer pitch that w...
10 Tips for Startups to Score with a Press Release
You have an amazing idea for a business venture and you’ve finally put things into action. You have worked tirelessly and paid attention to every detail in order to create a business that will succeed. Now, all you need to do is get some customers. One of the most effective yet often overlooked tool...
How to Become a Monster PR Machine - a very powerful Tool!
PR is an excellent way to connect with people and build the credibility of your business. It helps to establish your brand and makes you an authority in your industry. It’s a much more effective marketing tool for your business than paid advertisements because people are more incline to believe the...
5 Simple Ways to Get more Out of Your Press Release
You have an awesome idea for a business venture and you’re finally putting a plan into action. Or, you already own a successful business that you’re adding a new product or service to. Whatever your situation may be, you want to make sure that you get as much attention as possible.
5 Simple Ways...
Is Social Media the New Press Release?
In recent months, there has been a lot of chatter in the PR industry. This chatter has been focuses on the changing formats of press releases. The idea for these changes is that while original format uses for press releases certainly offers readers with the pertinent information about a business’ la...
Press Release Killer Tips from A to Z
Much has changed in the business world in recent years, including the way press releases are written. The whole point of a press release is to attract attention by sharing highly important, newsworthy information about your company that will attract the attention of the public and increase the succe...
5 Things you must do when distributing your press release
Press releases are a super important part of a marketing strategy. They let the public know about important news related to your company; a new product or the opening of a new store, for example. However, in a day and age when email boxes of journalists have reached their max and social media has be...
5 Things you must do when distributing your press release
Press releases are a super important part of a marketing strategy. They let the public know about important news related to your company; a new product or the opening of a new store, for example. However, in a day and age when email boxes of journalists have reached their max and social media has be...
What is Public Relations and why is it important?
According to Investopedia, public relations is defined as “the art of managing the spread of information about an individual or company is disseminated to the public, and attempting to frame that information in a positive light.” But what exactly does that mean? Essentially, public relations (PR) re...
3 Ways to Rethink Your Press Release - with rethinking strategies
You can feel like you can hear it as soon as you hit the ‘send’ button on an email you sent a reporter that contained your lasted press release; the all-encompassing laughter when said reporter opens the email and sends you a response. Or worse, they don’t respond at all.
Reasons Why Press Releas...
Reference: Checklists
And with that, you now have a complete understanding of how press releases work, how they should be composed and structured, where you should send them and even when. Hopefully, you will now be able to develop a great media relations strategy, that lets you get word out and craft the way that your i...
The Best PR Strategies to make your PR efforts a success!
The goal of any PR strategy is get your message out in front of your targeted audience; your existing customers, and your hopeful ones, too. Whether you’re the CEO of a well-established business and you are looking to expand your reach, there are specific strategies that you should be employing in y...
Managing Relationships
While building a list is a powerful and highly important aspect of media relations, the process that will set you apart from the competition is managing relationships. Press relations comes down to networking and this is the crucial aspect that so many brands forget.
Ways to Build Your Relationsh...
The 10 Worst Topics for a Press Release
If you’ve recently pitched a press release that didn’t go over as well as you hoped it would, you’re probably wondering what went wrong. You had a snappy title. You incorporated keywords. You were short, clear and to the point. You made sure the content was well written. Why then, did your press rel...
Reference - Template Example
FOR IMMEDIATE RELEASE
The UltraPhone 5000 From XYZ to Launch This Autumn With Holographic Display
Using First-Of-Its-Kind 3D Technology
August 23rd 2019
Manhattan-based OEM XYZ has just announced that it will be releasing its new flagship handset sometime t...
10 Tips for Startups to Score with a Press Release
You have an amazing idea for a business venture and you’ve finally put things into action. You have worked tirelessly and paid attention to every detail in order to create a business that will succeed. Now, all you need to do is get some customers. One of the most effective yet often overlooked tool...
5 Simple Ways to Get more Out of Your Press Release
You have an awesome idea for a business venture and you’re finally putting a plan into action. Or, you already own a successful business that you’re adding a new product or service to. Whatever your situation may be, you want to make sure that you get as much attention as possible.
5 Simple Ways...
