5 ways to write powerful messages for WhatsApp advertising campaigns

WhatsApp is one of today’s biggest channels of communication across the globe. After its creation in 2009, this app has continued to spread and has 1.5 billion monthly active users. Therefore, using it for marketing purposes gives brands an excellent tool with great massiveness that offers the opportunity to spread proposals, promotions and news.
It’s time to consider WhatsApp Marketing, and here are some powerful ways to do so:
1. Make the most of all WhatsApp functions
In order to make the most of WhatsApp for marketing purposes, brands should take advantage of the features the app offers by placing a representative profile picture of the business, like a logo. Moreover, when sharing addresses, WhatsApp offers the option to “send exact location”, which delivers an interactive map with the address clearly marked and allows the facilities of Google Maps.
And finally, with WhatsApp Status, brands can promote a new product, event, etc. without being invasive.
2. Keep the quality of the messages
The first thing to keep in mind is to deliver messages of quality that are relevant, clear, brief and correct in terms of orthography and grammar. Also, it is recommended to send a single message with multiple paragraphs instead of many separate sentences.
3. Use the power of groups
WhatsApp enables the creation of groups of up to 256 members, which allows brands to generate a “collective chat” where members can interact. This space is ideal for surveys to know the opinion about the launch of new products, about upcoming events, etc. Through the use of groups, brands can obtain first-hand information for market studies with specific profiles.
4. Create broadcast lists
Broadcasts are a one-way communication tool that allow the creation of lists related to specific topics. With broadcasts, brands can share information and include invitations or links in the messages. It is important to make every word count since the whole idea is to deliver messages that resonate with the audience and can generate engagement. Make sure to add information of value and interactive resources like images, video, and audio messages.
5. Perform real time customer service
WhatsApp offers brands multiple options to communicate with customers. Whether through chat, voice calls or video calls, they can assist customers and solve their doubts in real time. This means improving the quality of the service and generating loyalty from the audience thanks to a direct and personalized communication.

WI Communications provides services of WhatsApp marketing for businesses from all industries and sizes. With their expertise, brands can connect with customers in new levels.

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About WI Communications
At WI Communications we offer clients a wide range of services across multitude of service solutions and diverse industries. Regardless of the project size, scope or complexity, WI Communications caters to all client needs.
To learn more about WI Communication, visit www.wi-client.net or contact us at:
+356 3550 5458
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