Press release
Amazon Announces The Winners Of Propel Startup Accelerator 2022
Solethreads, EcoRight and Go Desiwere - the three winners of the program cumulatively got $100K in equity free grant from Amazon.
Amazon India announced the winners of the Amazon Global Selling Propel Startup Accelerator (Propel Accelerator) Season 2. With more than 1000 entries, Leisure shoe maker Solethreads, sustainable lifestyle brand Ecoright, and packaged food venture Go Desi have emerged as Season 2 winners, and received $100K in equity free grant and $300K in AWS Activate credits.
In addition to the grant and AWS Activate credits, the program offers dedicated support to emerging brands in India and enables them to sell to a global audience and create a global brand through Amazon's Global Selling program.
More than 1000 emerging Indian brands and startups participated in the second edition of Amazon Global Selling Propel Startup Accelerator program, out of which, 15 startups were chosen as finalists, including Almo, Avishkaar, Belora, EcoRight, Eske, Go Desi, Greencure, Hathmic, IVEI, Masterchow, Minimalist, Shumee, Sleepy Owl Coffee, Solethreads and The Artment.
The jury consisted of renowned entrepreneurs and business leaders, including Prayag Mohanty, Principal from Fireside ventures, Abhishek Mohan, Principal from Sequoia Capital India, Radhika Ananth, VP, Accel, Hariharan Premkumar, Head, India Business, DSG Consumer Partners and Preetham N, Principal, Amazon Smbhav Venture Fund and Corporate Development. The jury assessed the startups on various important metrics such as business idea, scalability and strength of the business plan/model, business metrics in launched markets; founding team credentials and more.
"The Indian startup ecosystem has transformed India into a hub of innovation and entrepreneurship. Digitization has propelled the democratisation of access and opportunity for Indian businesses. I would like to commend Amazon for this program that is at the intersection of three important Govt priorities - startups, technology adoption and boosting exports. I am sure programs like Propel Accelerator will help us tap the vast potential of emerging businesses and MSMEs to make an indelible mark in global market.", said Deepak Bagla, MD & CEO, Invest India while announcing the winners of Propel Accelerator season 2."
Amit Agarwal, SVP India and Emerging Markets, Amazon said - "We created the Propel Accelerator with a vision to take India's entrepreneurial innovation, global. We are truly excited about the innovation and passion we have seen and would like to congratulate the winners and all the finalists of Season 2 of the program. The true success of the Propel Accelerator reflects in the growing number of startups and D2C brands adopting it to launch in global markets. This program is a key part of our pledge to enable $20 billion in cumulative exports by 2025 and contribute to the government's vision of taking local, global."
What Is Amazon Global Selling Propel Accelerator?
Amazon launched the Global Selling Propel Accelerator in January 2021 to support the growing startup culture in the country and help startups in the early stage startups in the consumer products space expand globally. Under the program, a select few startups get 1:1 mentorship from various industry experts and investors to help them scale on a global level.
Meghana Narayan, Co-Founder, Wholsum Foods (makers of children's food brand Slurrp Farm) and the winner of the inaugural season said, "At Wholsum Foods, it's always been our vision to take the supergrain millet to the world. We are committed to bringing back millets to the centre of the plate of children and families alike. Winning the Amazon Global Selling Propel Startup Accelerator last year played a pivotal role in realizing this vision. The program has helped us expand to global markets such as the US and UK, and at the same time given us the right mentorship and the right platform to ensure success in the new markets we ventured into. We look forward to taking our brand to customers in more markets across the world through Amazon's e-commerce exports program, as part of our mission to create a global brand."
What Is Amazon Global Selling Program?
Amazon introduced the Global Selling Program to assist emerging startups in starting and expanding their exports business and to lower the entry barrier for Indian MSMEs. Launched in 2015, the program is helping businesses of all sizes to conquer the global marketplace with Amazon's international websites and marketplaces. According to Amazon, there are more than 100,000 exporters across India that are benefiting from this program and selling Made in India products to customers in over 200+ countries. Furthermore, Amazon has pledged to enable $20 billion in cumulative exports from India by 2025.
About Amazon
Plot Number-3,
Ambience Island, National HIghway, Dlf City Phase 3, Gurgaon - 122010
arvind.singh@finessse.digital
The four guiding principles of Amazon are: obsessing on the customer rather than the competition, being passionate about invention, being dedicated to operational excellence, and having a long-term perspective. Amazon aspires to be the planet's most customer-focused business, best employer, and safest workplace. Some of the innovations made by Amazon include 1-Click shopping, personalized recommendations, customer reviews, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.
Amazon India announced the winners of the Amazon Global Selling Propel Startup Accelerator (Propel Accelerator) Season 2. With more than 1000 entries, Leisure shoe maker Solethreads, sustainable lifestyle brand Ecoright, and packaged food venture Go Desi have emerged as Season 2 winners, and received $100K in equity free grant and $300K in AWS Activate credits.
In addition to the grant and AWS Activate credits, the program offers dedicated support to emerging brands in India and enables them to sell to a global audience and create a global brand through Amazon's Global Selling program.
More than 1000 emerging Indian brands and startups participated in the second edition of Amazon Global Selling Propel Startup Accelerator program, out of which, 15 startups were chosen as finalists, including Almo, Avishkaar, Belora, EcoRight, Eske, Go Desi, Greencure, Hathmic, IVEI, Masterchow, Minimalist, Shumee, Sleepy Owl Coffee, Solethreads and The Artment.
The jury consisted of renowned entrepreneurs and business leaders, including Prayag Mohanty, Principal from Fireside ventures, Abhishek Mohan, Principal from Sequoia Capital India, Radhika Ananth, VP, Accel, Hariharan Premkumar, Head, India Business, DSG Consumer Partners and Preetham N, Principal, Amazon Smbhav Venture Fund and Corporate Development. The jury assessed the startups on various important metrics such as business idea, scalability and strength of the business plan/model, business metrics in launched markets; founding team credentials and more.
"The Indian startup ecosystem has transformed India into a hub of innovation and entrepreneurship. Digitization has propelled the democratisation of access and opportunity for Indian businesses. I would like to commend Amazon for this program that is at the intersection of three important Govt priorities - startups, technology adoption and boosting exports. I am sure programs like Propel Accelerator will help us tap the vast potential of emerging businesses and MSMEs to make an indelible mark in global market.", said Deepak Bagla, MD & CEO, Invest India while announcing the winners of Propel Accelerator season 2."
Amit Agarwal, SVP India and Emerging Markets, Amazon said - "We created the Propel Accelerator with a vision to take India's entrepreneurial innovation, global. We are truly excited about the innovation and passion we have seen and would like to congratulate the winners and all the finalists of Season 2 of the program. The true success of the Propel Accelerator reflects in the growing number of startups and D2C brands adopting it to launch in global markets. This program is a key part of our pledge to enable $20 billion in cumulative exports by 2025 and contribute to the government's vision of taking local, global."
What Is Amazon Global Selling Propel Accelerator?
Amazon launched the Global Selling Propel Accelerator in January 2021 to support the growing startup culture in the country and help startups in the early stage startups in the consumer products space expand globally. Under the program, a select few startups get 1:1 mentorship from various industry experts and investors to help them scale on a global level.
Meghana Narayan, Co-Founder, Wholsum Foods (makers of children's food brand Slurrp Farm) and the winner of the inaugural season said, "At Wholsum Foods, it's always been our vision to take the supergrain millet to the world. We are committed to bringing back millets to the centre of the plate of children and families alike. Winning the Amazon Global Selling Propel Startup Accelerator last year played a pivotal role in realizing this vision. The program has helped us expand to global markets such as the US and UK, and at the same time given us the right mentorship and the right platform to ensure success in the new markets we ventured into. We look forward to taking our brand to customers in more markets across the world through Amazon's e-commerce exports program, as part of our mission to create a global brand."
What Is Amazon Global Selling Program?
Amazon introduced the Global Selling Program to assist emerging startups in starting and expanding their exports business and to lower the entry barrier for Indian MSMEs. Launched in 2015, the program is helping businesses of all sizes to conquer the global marketplace with Amazon's international websites and marketplaces. According to Amazon, there are more than 100,000 exporters across India that are benefiting from this program and selling Made in India products to customers in over 200+ countries. Furthermore, Amazon has pledged to enable $20 billion in cumulative exports from India by 2025.
About Amazon
Plot Number-3,
Ambience Island, National HIghway, Dlf City Phase 3, Gurgaon - 122010
arvind.singh@finessse.digital
The four guiding principles of Amazon are: obsessing on the customer rather than the competition, being passionate about invention, being dedicated to operational excellence, and having a long-term perspective. Amazon aspires to be the planet's most customer-focused business, best employer, and safest workplace. Some of the innovations made by Amazon include 1-Click shopping, personalized recommendations, customer reviews, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge.
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