Press release
App Analytics Market Analysis 2024-2033 : Market Size, Top Segments, Leading Region Forecast | AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc.
"The app analytics market size has grown exponentially in recent years. It will grow from $4.10 billion in 2023 to $5.06 billion in 2024 at a compound annual growth rate (CAGR) of 23.3%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.
Market Overview -
App analytics refers to the process of tracking and analyzing user engagement with mobile or web applications to understand various aspects, such as user behavior, performance, and marketing. The primary purpose of app analytics is to gain insights into app performance, and usage patterns to inform decision-making and optimize the app's effectiveness and user experience.
Download Free Sample of Report -
https://www.thebusinessresearchcompany.com/sample.aspx?id=14846&type=smp
Rising Cybersecurity Threats Fuel Demand for App Analytic
The increasing number of cybersecurity threats is expected to propel the growth of the app analytics market going forward. Cybersecurity threats are increasing due to a larger digital footprint, sophisticated attack techniques, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits. App analytics in cybersecurity involves providing real-time monitoring, identifying suspicious activity, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. For instance, in January 2023, according to the new data provided by Checkpoint, an Israel-based provider of software and hardware products for IT security, global cyberattacks increased by 38% in 2022 compared to 2021. Therefore, the increasing number of cybersecurity threats is driving the app analytics market.
Competitive Landscape -
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
Leveraging Advanced Analytics For Smarter Marketing Strategies
Major companies operating in the app analytics market prioritize the creation of advanced offerings, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and drive app growth. These advanced analytics solutions offer insights into user behavior, acquisition channels, engagement metrics, and campaign performance to optimize marketing strategies. For instance, in April 2022, Adjust, a Germany-based mobile app analytics productivity company, launched Adjust Dataspace, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time. The platform offers chart integration, added dashboard filters, and extended cohort analysis time frames, empowering users with enhanced data visualization and customization for informed mobile app marketing decisions.
Browse Full Report @
https://www.thebusinessresearchcompany.com/report/app-analytics-global-market-report
Key Segments -
The app analytics market covered in this report is segmented -
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model "
Want To Know More About The Business Research Company?
The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialise in various industries including manufacturing, healthcare, financial services, chemicals, and technology.
Global Market Model - World's Most Comprehensive Database
The Business Research Company's flagship product, Global Market Model (www.thebusinessresearchcompany.com/global-market-model) is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $11.77 billion in 2028 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.
Market Overview -
App analytics refers to the process of tracking and analyzing user engagement with mobile or web applications to understand various aspects, such as user behavior, performance, and marketing. The primary purpose of app analytics is to gain insights into app performance, and usage patterns to inform decision-making and optimize the app's effectiveness and user experience.
Download Free Sample of Report -
https://www.thebusinessresearchcompany.com/sample.aspx?id=14846&type=smp
Rising Cybersecurity Threats Fuel Demand for App Analytic
The increasing number of cybersecurity threats is expected to propel the growth of the app analytics market going forward. Cybersecurity threats are increasing due to a larger digital footprint, sophisticated attack techniques, IoT proliferation, nation-state involvement, supply chain vulnerabilities, skill shortages, financial incentives, and zero-day exploits. App analytics in cybersecurity involves providing real-time monitoring, identifying suspicious activity, threat discovery, user behavior analysis, compliance monitoring, and support for incident response and forensic analysis. For instance, in January 2023, according to the new data provided by Checkpoint, an Israel-based provider of software and hardware products for IT security, global cyberattacks increased by 38% in 2022 compared to 2021. Therefore, the increasing number of cybersecurity threats is driving the app analytics market.
Competitive Landscape -
Major companies operating in the app analytics market are AT&T Inc, Adobe Inc, Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
Leveraging Advanced Analytics For Smarter Marketing Strategies
Major companies operating in the app analytics market prioritize the creation of advanced offerings, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and drive app growth. These advanced analytics solutions offer insights into user behavior, acquisition channels, engagement metrics, and campaign performance to optimize marketing strategies. For instance, in April 2022, Adjust, a Germany-based mobile app analytics productivity company, launched Adjust Dataspace, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real time. The platform offers chart integration, added dashboard filters, and extended cohort analysis time frames, empowering users with enhanced data visualization and customization for informed mobile app marketing decisions.
Browse Full Report @
https://www.thebusinessresearchcompany.com/report/app-analytics-global-market-report
Key Segments -
The app analytics market covered in this report is segmented -
1) By Deployment Mode: On-Premises, Cloud-Based
2) By Component: Software, Services
3) By Application: Advertising And Marketing Analytics, App Performance And Operations Management, Conversion Tracking, User Analytics, Revenue Management, Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance, Retail, Media And Entertainment, Logistics, Transportation, Hospitality, Telecom And Information Technology, Other Verticals
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model "
Want To Know More About The Business Research Company?
The Business Research Company (www.thebusinessresearchcompany.com) is a market intelligence firm that pioneers in company, market, and consumer research. Located globally, TBRC's consultants specialise in various industries including manufacturing, healthcare, financial services, chemicals, and technology.
Global Market Model - World's Most Comprehensive Database
The Business Research Company's flagship product, Global Market Model (www.thebusinessresearchcompany.com/global-market-model) is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage
to this press release on woodPRI. woodPRI disclaims liability for any content contained in
this release.
Recommend
/newsMicroencapsulation Market Deep Analysis on Key Players - Dow Corning, Encapsys, Syngenta Crop Protection, Evonik Industries, 3M and Bayer
Market Study Report Adds Global Microencapsulation Market Size, Status and Forecast 2024 added to its database. The report provides key statistics on the current state of the industry and other analytical data to understand the market.
Extensive research is required for choosing the appropriate cor...
/newsGermany Airbag Market Size 2023: Global Share, Industry And Report Analysis By 2030 | Hyundai Mobis Co., Ltd. Key Safety Systems, Inc. Robert Bosch GmbH
Germany airbag market is expected to grow at a CAGR of around 6% during the forecast period. Germany Airbag Market research report refers to gathering and analyzing significant market data serve as best medium for various industry players to launch novel product or service. It is vital for key firms...
/newsSecurities Brokerages And Stock Exchanges Market Outlook 2021: Big Things are Happening
A new intelligence report released by HTF MI with title "Global Securities Brokerages And Stock Exchanges Market Survey & Outlook" is designed covering micro level of analysis by Insurers and key business segments, offerings and sales channels. The Global Securities Brokerages And Stock Exchange...
/newsRenewable Chemicals Market Emerging Trends and Competitive Landscape Forecast to 2028
The renewable chemicals market was valued at US$ 80,566.30 million in 2021 and is projected to reach US$ 1,76,750.76 million by 2028 it is expected to grow at a CAGR of 11.9% from 2021 to 2028. The research report focuses on the current market trends, opportunities, future potential of the market, a...
/newsHow Coronavirus is Impacting Cold Brew Coffee, Global Market Volume Analysis, Size, Share and Key Trends 2020-2026
"Market Latest Research Report 2020:
Los Angles United States, February 2020: The Cold Brew Coffee market has been garnering remarkable momentum in the recent years. The steadily escalating demand due to improving purchasing power is projected to bode well for the global market. QY Research's lates...
/newsCorporate E-Learning Market - Global Industry Size, Share, Key Players Analysis that are Infor, SkillSoft Corporation, Adrenna, CERTPOINT Systems and others with Regional Forecast to 2022
Overview:
E-Learning is used to enhance the learning procedures for newer job requirements and to make employees sound about the internal and external changes in the market and respective organizations. This method has created considerable differences in the ways of training and developing employee...
