Augmented & Virtual Reality Market worth $114.46 billion by 2030, growing at a CAGR of 17.92% - Exclusive Report by 360iResearch

The "Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), Product (Hardware, Software), Devices, Organization Size, Application - Global Forecast 2024-2030" report has been added to 360iResearch.com's offering.

The Global Augmented & Virtual Reality Market to grow from USD 36.08 billion in 2023 to USD 114.46 billion by 2030, at a CAGR of 17.92%.

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Augmented & virtual reality (AR/VR) involves innovative technologies that merge digital content with the real-life environment of the user or generate an immersive, computer-simulated environment. These technologies utilize sensors, cameras, displays, and software to create an interactive experience beyond traditional 2D screens. Advancements in hardware components such as processors and graphics cards have enabled powerful computing capabilities for complex AR/VR applications. Additionally, increased internet connectivity worldwide has allowed a broader audience to access AR/VR services. However, prolonged AR/VR headset use may cause motion sickness, eye strain, or other physical discomforts to some users. Nevertheless, VR simulations are expected to aid doctors in practicing surgeries before actual operations, and students can engage in immersive learning experiences through AR-enhanced virtual field trips, which are expected to create potential opportunities for the augmented & virtual reality (AR/VR) market.

The augmented & virtual reality market is evolving in the Americas owing to heavy investments in AR/VR research and new product development activities. The European Union (EU) countries witness substantial AR/VR adoption growth for training and knowledge-sharing purposes. In the Middle East and Africa region, the augmented & virtual reality market is developing with smart city initiatives, including incorporating AR into public services and deploying VR-based solutions in education, training, tourism, and oil & gas industries. The Asia-Pacific region represents a growing AR/VR technology landscape owing to its vast consumer base driving demand for immersive experiences across multiple sectors such as gaming, retail, education, and healthcare. Besides, technological advancements and research to expand AR/VR applications in diverse sectors are anticipated to propel their use in end-use sectors globally.

Market Segmentation & Coverage:

This research report categorizes the Augmented & Virtual Reality Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Technology, market is studied across Augmented Reality and Virtual Reality. The Augmented Reality is further studied across Marker-Based Augmented Reality and Markerless Augmented Reality. The Marker-Based Augmented Reality is further studied across Active Marker and Passive Marker. The Markerless Augmented Reality is further studied across Image-Based Processing and Model-Based Tracking. The Virtual Reality is further studied across Nonimmersive Technology and Semi-Immersive & Fully Immersive Technology. The Virtual Reality commanded largest market share of 53.17% in 2023, followed by Augmented Reality.

Based on Product, market is studied across Hardware and Software. The Hardware is further studied across Cameras, Displays & Projectors, Position Trackers, Semiconductor Component, and Sensors. The Software is further studied across 3D Modeling, AR Remote Collaboration, Documentation, Navigation, Visualization, VR Content Creation, and Workflow Optimization. The Hardware commanded largest market share of 61.27% in 2023, followed by Software.

Based on Devices, market is studied across Display Walls & Projectors, Gesture Tracking Devices, Head-Mounted Displays, and Head-Up Displays. The Display Walls & Projectors commanded largest market share of 31.79% in 2023, followed by Head-Mounted Displays.

Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises. The Large Enterprises commanded largest market share of 74.82% in 2023, followed by Small & Medium Enterprises.

Based on Application, market is studied across Commercial & Industrial and Personal. The Commercial & Industrial is further studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Commercial & Industrial commanded largest market share of 86.82% in 2023, followed by Personal.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 43.06% in 2023, followed by Americas.

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FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Augmented & Virtual Reality Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in the Augmented & Virtual Reality Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

Key Company Profiles:

The report delves into recent significant developments in the Augmented & Virtual Reality Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Apple Inc., Atheer, Inc., Blippar Group Limited, Capermint Technologies Pvt. Ltd., Cisco Systems, Inc., CyberGlove Systems Inc., EON Reality, Inc., Google LLC by Alphabet Inc., Hewlett-Packard Development Company, L.P., HTC Corporation, Inglobe Technologies Srl, Innovega Inc., Intel Corporation, International Business Machines Corporation, KT Corporation, Lenovo Group Limited, LG Corporation, Magic Leap, Inc., Marxent Labs LLC, MAXST Co., Ltd., Meta Platforms, Inc., Microsoft Corporation, Niantic, Inc., NVIDIA Corporation, PTC Inc., Qualcomm Incorporated, Samsung Electronics Co., Ltd., Seiko Epson Corporation, Sony Group Corporation, Toshiba Corporation, Trimble Inc., Vuzix Corporation, and Zugara Inc..

Key Topics Covered:

1. Preface
2. Research Methodology
3. Executive Summary
4. Market Overview
5. Market Insights
6. Augmented & Virtual Reality Market, by Technology
7. Augmented & Virtual Reality Market, by Product
8. Augmented & Virtual Reality Market, by Devices
9. Augmented & Virtual Reality Market, by Organization Size
10. Augmented & Virtual Reality Market, by Application
11. Americas Augmented & Virtual Reality Market
12. Asia-Pacific Augmented & Virtual Reality Market
13. Europe, Middle East & Africa Augmented & Virtual Reality Market
14. Competitive Landscape
15. Competitive Portfolio

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Augmented & Virtual Reality Market?
2. Which are the products/segments/applications/areas to invest in over the forecast period in the Augmented & Virtual Reality Market?
3. What is the competitive strategic window for opportunities in the Augmented & Virtual Reality Market?
4. What are the technology trends and regulatory frameworks in the Augmented & Virtual Reality Market?
5. What is the market share of the leading vendors in the Augmented & Virtual Reality Market?
6. What modes and strategic moves are considered suitable for entering the Augmented & Virtual Reality Market?

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