Brand Protection Software Market by latest COVID-19 Impact and Global Analysis to 2026 with leading players: Numerator, OpSec Security, PhishLabs

Brand Protection Software Market

The brand protection software market is estimated to grow at a CAGR of 15.1% during the forecast period, 2019–2026.

The market research report on the Global Brand Protection Software Market offered by Straits Research, analyses the major opportunities, CAGR, yearly growth rates to help the readers to understand the qualitative and quantitative aspects of the Global Brand Protection Software Market. The competition landscape, company overview, financials, recent developments and long-term investments related to the Global Brand Protection Software Market are mentioned in this report. Various parameters have been studied while estimating the market size. The revenue generated by the leading industry participants in the sales of the Brand Protection Software has been calculated through primary and secondary research. The Global Brand Protection Software Market analysis has been provided for the international and domestic markets, including trends, landscape analysis and key regions of development.

Evolutionary advances in the internet have profoundly affected the manner in which business is carried out and provided an exceptional opportunity for several third party organizations to attack brands with ease on a global scale. Social media platforms are now open to a barrage of problems such as phishing, piracy & fraud, counterfeiting, and impersonation. In light of this, business organizations are seeking brand protection solutions to avoid the negative and everlasting impact of such issues on consumer trust and market goodwill.
Brand protection solutions safeguard customers from counterfeited goods, maintaining the desirability of the brand, its external perception, and presence. The duration of 2017–2018 observed significant adoption of these solutions across regions.

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The Major Prominent Players Covered in this Report:
Numerator, OpSec Security, PhishLabs, Red Points, Pointer Brand Protection, Resolver, RiskIQ, Ruvixx, Inc., Yellow Brand Protection, Zacco, AppDetex, BrandVerity, CSC, Enablon, Fakr & Scout, Hubstream, Inc., Incorpo, i-Sight, MarkMonitor, and Marketly.

By Type, On-premise, Cloud,
By Application, Large enterprises, Small & medium sized enterprises,
By Channel, Direct sales, Distributor,
By Solution, Domain monitoring, Mobile-app monitoring, Anti-counterfeit, Others

NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post the COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry.

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth rate of Steerable Medical Devices in these regions, from 2019 to 2026, covering:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Key Brand Protection Software Market Trends:
- The report identifies, determines, and forecasts the Global Brand Protection Software Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the Brand Protection Software Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global Brand Protection Software Market.

Rise in Unauthorized Access from Third-Party Developers to Cater Opportunities for Mobile App Monitoring:
The current online market space is embracing opportunities associated with e-commerce, and counterfeiters are leveraging consumer demand through new counterfeit mobile platforms
Infringing activities are gradually shifting to mobile messaging apps such as WhatsApp and Viber; for instance, according to a study by ‘Onsist’, a leading brand protection company, 75% of free iOS apps have been hacked
In such cases, mobile app monitoring solutions actively scan mobile app stores to safeguard brand reputation and customers alike by detecting brand impersonation and associated malware

Cost Savings in Cloud Deployment to Contribute to the Segment’s Substantial Market Share:
Cloud software is offered on a monthly or annual subscription basis, with additional recurring fees for support, training, and updates
Cloud deployment of brand protection software solution saves the cost of managing and maintaining IT systems
Large companies are eager to adopt cloud-based brand protection software solutions as compared to smaller companies who remain apprehensive; for instance, Lucid Software Inc. estimated that 51% of large and mid-sized companies plan to increase cloud spending, against 35% of smaller ones

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