Chicagoland Business Owner Chosen From Among 50,000 Applicants to Become Contestant on "The Blox" Entrepreneur Reality Show

AURORA, IL (February 19, 2024)-Local business owner Diane Moca is preparing to join a group of elite company founders competing to be named the most valuable, most investable or best overall on the entrepreneur reality show "The Blox," which begins filming its 13th Season in Tulsa on Feb. 20.

"I'm really proud to represent Chicagoland in this competition, where entrepreneurs gather from around the country to show the judges how they can think on their feet, embrace new ideas and explain why their business should be crowned the best on 'The Blox,'" said Moca, founder and CEO of MomSub.

MomSub is a service based in the western suburbs that reduces the cost, hassle and stress of finding, arranging and managing child care. Signing up is fast, easy and free. MomSub eliminates subscription and placement fees while still providing hands-on assistance to search, vet, negotiate, book and pay for child care providers.

MomSub's founder is one of roughly 50,000 people who apply to be part of "The Blox" every year, says the show's website. Producers choose about 70 entrepreneurs each season to come together in one location to be filmed all day and night while learning, bonding and competing. For five days straight, the contestants endure up to 14 hours of workshops and consultations focused on specific business concepts, with each competitor required to get up in front of the judges and their peers to give impromptu presentations focused on applying each day's topic to their own company.

"I think my 15 years as a television reporter and more recent experience running several different businesses have helped prepare me for this awesome opportunity to put a spotlight on my tech startup, MomSub, and bond with other founders," said Moca, who leaves Chicago to fly to Tulsa and join the other chosen "bloxers" on Tuesday.

"I hope to come away with new friendships and new possibilities for moving closer to my vision of a day when MomSub is known everywhere as the quickest, easiest and most affordable place to find and keep the right child care provider," Moca said. "Our mission is for MomSub to do all the work for you, so you can focus on spending time with your kids. I'm proud we're bringing more calm and confidence to local moms, as shown in our five-star reviews."

Moca was raised in Addison and lives in Woodridge. She and her musician husband have two grown children and three cats. Moca launched her first company, Happy Home Solutions, in 2009, and acquired her second business, Lawn Greeting Cards, in 2015. She has reported for "Business First AM" produced at the Chicago Board Options Exchange, "Talking Cities Aurora," Chicago Parent, Naperville Sun, Suburban Life, CLTV, CBS 58 in Milwaukee and many others.

56 S Lasalle St., Aurora, IL 60505

MomSub reduces the cost, hassle and stress of finding, arranging and managing child care by matching a mom who needs care to one mom or other caregiver who provides it when, where and how she wants it, whether that's every week or once in a while, and by handling all the details including searching, scheduling, interviewing, negotiating, background checks, booking, confirming, invoicing, payments and ongoing communication to resolve any issues for as long as that mom needs child care in her life.