Club Karam - Rehlat's New Rewards Program on App

Region's first e-wallet, Karam, gets a much-awaited upgrade as Rehlat launches Club Karam. Now users can redeem their Karam for services and products of Starzplay, ShemarooMe, Noon, Cartlow, and many more brands.

Launched in the mid of April without any fanfare or promotions, Club Karam is gaining significant traction with 10% of users interacting with the new feature and redeeming their Karam points. With 4 major partners on board, the team at Rehlat is looking forward to bring on more partners on board.

Karam Wallet - The Story So Far

Launched in early 2017, Karam has been receiving exceptional acceptance from the users. All registered customers of Rehlat are eligible to use Karam on Rehlat.

In 2019, over 172K customers used their Karam balance to book their flights, hotels, and cabs. With Karam Cash, customers enjoy quick bookings, attractive offers, easy instant refunds, and no chance of payment failures.

With a growing number of benefits, subscribed users can redeem their Karam earned through flight and hotel bookings, cab reservation, by referring their friends. With no cap on the number of Karam that can be earned, the OTA is ensuring its customers continue to enjoy rewards for simply being with Rehlat.

With top brands subscribed, Rehlat's Club Karam adds value to its loyal business customers. The only loyalty program from a major OTA in the GCC, Club Karam, gives all registered users the chance to earn points and redeem them for a number of different products, offers, and services, as well as an opportunity to convert their Karam to Karam+.

Avinash, Product Head says that "Rewarding loyal users has always been the center of our Karam Wallet feature. Now it has evolved to Club Karam which is beyond just a wallet. Over 2M+ existing registered users of Rehlat get access to Club Karam by default.'

He further states that "Amidst the pandemic, we are happy to notice that our users have retained the app. We wish better times are in the imminent future and, we shall be more than ready to serve our customers."

Club Karam - An Overview

Use Karam to redeem gifts from shopping avenues like Cartlow & Noon and entertainment avenues like ShemarooMe & STARZPLAY. Rehlat intends to add more business partners in the coming days to give its valued customers the freedom to choose.

Based on Karam balance, users are categorized into:

Pearl: 0 - 200 AED Karam
Diamond: 200 - 500 AED Karam
Ruby: 500+ AED Karam

But this is not all; users can do much more with their Karam balance. They can convert their Karam balance to Karam+ which has no restrictions on usage & has an unlimited validity period.

Sankalp, Product Manager, further adds, "With Club Karam, we feel glad to have empowered our customers with rewards and more for the trust and loyalty that they have bestowed on us! We wish this small gesture will bring them infinite joy and happiness in these gloomy times!"

Monalisha Mallick
Rehlat Internet & Multimedia FZ LLC
Bldg. No - 10
Floor: 3, Office: 305
Dubai Internet City,
Dubai, UAE
monalisha.mallick@rehlat.com

Rehlat is a brand that believes in a world without borders. In an industry of utter unpredictability, there is comfort in knowing that a brand understands your individual needs and cultural background. So what was missing has been filled in by Rehlat, a travel platform that speaks the same language when it comes to travel and meets international standard practice of online booking.

Rehlat was started by creating the simplest, most seamless travel planning and management experience in the Middle East, and we are on a quest to continue removing barriers to travel, here at home and abroad.

The app and customer support cater to both Arabic plus English. The payment systems are also localized to offer the best possible experience.
Rehlat has its offices spread across Kuwait, UAE, Kingdom of Saudi Arabia, India, and Egypt.