DigitalKites partners with Lifesight to bring location intelligence & offline store attribution capabilities to its clients

Hyderabad, 2020: DigitalKites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world intelligence company, to power its platforms play and prime to bring location intelligence and offline store attribution capabilities.

A new age open ecosystem, digitalkites is known for enabling brands, publishers, and end-users to drive towards ideal audience-centric marketing. And with its two distinct products, AudiencePrime & AudiencePlay, it is a one-stop destination for various multichannel retargeting, CRM onboarding, monetization possibilities, seamless integration, identity resolution and one in all marketplace for multiple opportunities.

With this partnership, Digitalkites will be able to access offline store attribution, location intelligence, marketplace segment monetization, and private enrichment reports from Lifesight.

Lifesight brings in accessible real-world insights for better optimizing ad spend and better business opportunities. They are experts in providing Location Analytics and Consumer Insights. Hence, brands looking for expanding their store footfall could eventually track their offline attribution and measure their store footfall alterations after targeting it with a location-based segment.

Rohit Maheswaran, Co-founder of Lifesight, shared that, "We always look forward to contributing in helping our collaborators with more enriched segments. As we know that every day the customer journey is becoming more complex, which makes it difficult for marketers to make any strategic decisions. So, we are happy to help DigitalKites to enable their platforms with our intelligence for all of their clients".

CEO at DigitalKites Dinesh Ganti commented that “Lifesight's offline attribution and location intelligence will help our clients with relevant and rich information in measuring their online ads & help them take informed business results. This partnership will help brands to get a comprehensive view that will be further backed by our identity graph to throw rich and deep insights".

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What is digitalkites ?
With a strong focus on privacy, digitalkites is a new age marketing & advertising technology company built from the ground-up with re-engineered technology stack across the ecosystem.

Use-cases such as 'targeting offline customers' or 'multi-channel marketing' are currently either too complex or require working with multiple vendors and heavy investments. At digitalkites, we are creating a new age open ecosystem where brands and publishers work with each other seamlessly creating a win-win throughout the value chain.

Our proprietary Match™ technology along with the combination of Prime & Play is allowing brands and publishers to work together across all marketing channels and is focused on closing gaps between them who currently are forced to operate in silos.

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One destination. Various monetization possibilities
Make your segments ready for monetization by giving them CPM, based on how unique and in-demand your segments are.
You can choose to share them with all the advertisers on the marketplace or share with specific partnered brands through private deals.
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Select the right channel(s) to reach your audiences for higher conversions and returns.
Choose from the display, video, social, email and SMS channels based upon your campaign goals.
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One marketplace. Various opportunities.
Use readily available niche and little known segments from our audience marketplace
Combine two or more segments to create your own target audience
Layer your 1st party audiences with marketplace segments for hyper-personalization
Activate and deploy campaigns on your preferred media channel(s)
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