Digitally Printed Wallpaper Market Growth Factors, Segmentation, Trends, Opportunities, Key Players and Forecast | Evolve Business Intelligence

As per the study initiated by Evolve Business Intelligence, the global Digitally Printed Wallpaper Market size accounted for USD 4.7 billion in 2022, growing at a CAGR of 22.9% from 2023 to 2033.The digitally printed wallpaper market involves the production and distribution of wallpapers featuring custom designs, patterns, and images created through digital printing technology. This market has witnessed growth due to the increasing demand for personalized and aesthetically unique wall coverings in residential, commercial, and hospitality settings. Digital printing allows for intricate and high-resolution designs, offering a wide range of creative possibilities. Key drivers include the desire for customizable interior décor, advancements in digital printing technology, and a growing preference for visually striking wall treatments. Major players in the market include manufacturers and suppliers of digitally printed wallpapers catering to diverse consumer preferences.
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The digitally printed wallpaper market is driven by the growing demand for personalized and visually striking interior décor solutions. Advancements in digital printing technology enable intricate designs, high-resolution imagery, and customization, catering to diverse preferences in residential and commercial spaces. Key factors propelling the market include the desire for unique and aesthetically pleasing wall coverings, fueling the popularity of digitally printed wallpapers.
Key Players
Some of the major Digitally Printed Wallpaper Market players holding high market shares include Flavor Paper (US), A.S. Création Tapeten (Germany), Muraspec Decorative Solutions (UK) and 4walls (US). These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders. Some of the other major market players include Hollywood Monster (UK), Rasch GmbH & Co. KG (Germany), MX Display (UK), Graham & Brown (UK), Great Wall Custom Coverings (US), The Printed Wallpaper Company (UK)
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Segmental Analysis
Based on Technology, the Digitally Printed Wallpaper market is segmented into inkjet and electrophotography.With 68% of the market revenue (6.7 billion), the inkjet category dominated the market because of its greater applicability, exceptional durability, better picture quality, and more accurate color matching. Digitally produced wallpaper has become much more valuable thanks to the inkjet method.
Based on Substrate, the Digitally Printed Wallpaper market is segmented into vinyl, nonwoven, paper, and others.Revenue-wise, the vinyl category brought in the most (37%). The necessity for vinyl-based wallpapers explains this product type's notable success in both the household and commercial markets.
Based on End-User, the Digitally Printed Wallpaper market is segmented into non-residential, residential, and automotive & transportation.The largest income was produced by the non-residential group (55%). The commercial application scope of digitally printed wallpaper has expanded due to the rise in the number of hotels and restaurants, as well as the growth of the travel and tourism business. The need for these products is further fueled by growing offices, retail establishments, and malls.
Key Region/ Countries Covered
• North America (US, Canada, Mexico)
• Europe (Germany, U.K., France, Italy, Spain, Russia, Nordic Countries, BeNeLux, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Rest of Asia Pacific)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, Rest of MEA)
• Latin America (Mexico, Brazil, Argentina, Rest of Latin America)

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