Do You Know the New Technology and Future Scope of “Augmented Reality in Retail Market” in Global Market?

Global Augmented Reality in Retail Market was valued at USD 0.86 Billion in the year 2017. Global Augmented Reality in Retail Market is further estimated to grow at a CAGR of 45.67% from 2018 to reach USD 8.21 Billion by the year 2023. North America region holds the highest market share in 2017 and Asia-Pacific market is considered as the fastest growing market in the forecasted period. At country level, developed markets like the U.S holds the notable market share in 2017 and it is projected to grow at a gradual rate in the coming years.

Alphabet, Inc. (Google) (U.S), Apple, Inc. (U.S), PTC Inc. (U.S), Microsoft Corporation (U.S), Blippar (London), Augment (U.S), Wikitude GmbH (Austria), ViewAR - Augmented Reality (Austria), Marxent-Patents Pending (U.S), Zugara, Inc. (U.S) are some of the key players in the Global Augmented Reality in Retail market.

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Drivers:

Rising smartphone penetration tends to growth of AR Apps

Restraints:

Security and privacy concerns

Opportunities:

Increasing investment in retail sector

Challenges:

Lack of expertise

The global Augmented Reality in Retail Market has been segmented into Offering, Technology, Device Type, Retail Type and region. Based on Retail Type, the Furniture and Lighting segment is projected to lead the market from 2018 to 2023. Based on Device Type, Head-Mounted Display (HMD) segment of the Augmented Reality in Retail market is expected to grow at the highest CAGR from 2018 to 2023.

Key Benefits for Stakeholders

Original Equipment Manufacturers (OEMs),

Original Design Manufacturers (ODMs) and OEM Technology Solution Providers,

Raw Material and Manufacturing Equipment Suppliers.

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By Offering

Software and Services

Services

Software Development Kits

Hardware

Cameras

Sensors

Displays & Projectors

Semiconductor Components

By Technology

Marker-less Augmented Reality

Image Processing Based

Model Based

Marker-based Augmented Reality

Active Marker

Passive Marker

By Device Type

Handheld Device

Head-Mounted Display (HMD)

Smart AR Mirror

By Retail Type

Apparel Fitting

Furniture and Lighting

Grocery Shopping Jewelry

Beauty and Cosmetics

Footwear

Others

Key Market Players

Alphabet, Inc. (Google)

Apple, Inc.

PTC Inc.

Microsoft Corporation

Blippar

Augment

Wikitude GmbH

ViewAR - Augmented Reality

Marxent-Patents Pending

Zugara, Inc.

(A brief overview of 10 companies is also provided in the report.)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques –

Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
To avoid bias, we filter the collected data collected from authenticated sources.
GMI has a well proven Statistical Modeling System for estimates and forecasts.
Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.

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Genesis Market Insights (GMI), is a subsidiary of Genesis Management & Market Research Pvt.Ltd. (GMMR) having a strong experience both in primary and secondary market research serving small to large scale enterprises across globe. Established in 1993, GMMR has become a recommended brand for Market Research for various international and MNC Corporations with its strong data foundation. With its exhaustive research capabilities, strong analytics services and in house data validation tools, GMMR has delivered actionable, reliable and all-inclusive Market Research Reports. GMMR is growing strongly for last 2 decades with most of the clients providing repeat business for their trust on the data quality and recommendations for decision making. Genesis provides strategic plan for project execution and any operational support to help them grow their revenues. Company have faith on us to find new revenue streams, and minimizing market risks. We have accomplished our proficiency by being present in the world's 130+ most promising markets for over 20 years.

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