Press release
Experience the Only Travel Discovery Augmented Reality App that You Have Ever Used
Singapore, 26 July 2019 – LocoMole, a location-based travel discovery mobile application has launched its first augmented reality street art trail within Chinatown and Tiong Bahru.
Users can now explore the fourteen murals to learn more about Singapore’s heritage through personal stories, interactive games and augmented reality. It is a debut collaboration between a local muralist, a travel mobile app and a heritage family-run pastry business.
Connecting People, Creating Memories
“For Yew Chong (the muralist), through his passion in street arts, he inspires the community to preserve our heritage,” said CEO/Founder Png Bee Hin. “We hope our users interact with the heritage murals through the use of augmented reality and connect with Singapore on a deeper level.
At the same time, users can now easily discover local businesses and through location-based reward coupons, we hope to drive traffic to their stores.”
Trail Features on LocoMole App
LocoMole’s key design concept is to enable solo travellers to explore local places through curated stories, suggested lists of things to do which include interactive games, quizzes or augmented reality challenges. Users can navigate easily with enhanced AR wayfinding feature.
Based on GPS, users receive push content upon arrival. They can search for an augmented reality door that will open to allow them to have a 360 view inside a typical house back in the 1970s.
At the Cantonese opera mural, users can play a game to learn about the various masks used by the characters in the traditional operas and take photographs with the AR opera costumes.
Users will also receive reward coupons worth up to S$50 which they can redeem from the local merchants.
LocoMole Yip Yew Chong Street Art Trail is available for purchase at S$9.98 from the official website or in-app purchase. Visit the website for more details. https://www.locomole.com/yyctrail.
1004 Toa Payoh North #04-12 S(318995)
PRESS CONTACT
John Chen
Business Development & Growth Marketing Manager
johnchen@ldr.sg | www.linkedin.com/in/johnchenxt
You may access http://bit.ly/locomole_yyc for a more detailed media kit with resources including:
• Interactive guide to the AR street art trail, screen recordings and information on the collaboration (http://bit.ly/yyc_epub); Pdf copy (http://bit.ly/yyc_pdf)
• Trail preview video (http://bit.ly/yyc_preview)
• Other useful screenshots and screen recordings of the various features
ABOUT LOCOMOLE
LocoMole is a location-based travel experiential app that enables travellers the freedom to explore like a local on the go. Know the heritage stories of local places and things to do from over 70 unique walking trails. Search and discover what’s near you. Uncover possibilities and unique experiences with Augmented Reality. Awarded SiTF Best Infocomm Product (Immersive Media) in 2017, APICTA 2017 Most Innovative Solution (Tourism and Hospitality) and Best Travel App for Corporate Travel Awards 2019.
Users can now explore the fourteen murals to learn more about Singapore’s heritage through personal stories, interactive games and augmented reality. It is a debut collaboration between a local muralist, a travel mobile app and a heritage family-run pastry business.
Connecting People, Creating Memories
“For Yew Chong (the muralist), through his passion in street arts, he inspires the community to preserve our heritage,” said CEO/Founder Png Bee Hin. “We hope our users interact with the heritage murals through the use of augmented reality and connect with Singapore on a deeper level.
At the same time, users can now easily discover local businesses and through location-based reward coupons, we hope to drive traffic to their stores.”
Trail Features on LocoMole App
LocoMole’s key design concept is to enable solo travellers to explore local places through curated stories, suggested lists of things to do which include interactive games, quizzes or augmented reality challenges. Users can navigate easily with enhanced AR wayfinding feature.
Based on GPS, users receive push content upon arrival. They can search for an augmented reality door that will open to allow them to have a 360 view inside a typical house back in the 1970s.
At the Cantonese opera mural, users can play a game to learn about the various masks used by the characters in the traditional operas and take photographs with the AR opera costumes.
Users will also receive reward coupons worth up to S$50 which they can redeem from the local merchants.
LocoMole Yip Yew Chong Street Art Trail is available for purchase at S$9.98 from the official website or in-app purchase. Visit the website for more details. https://www.locomole.com/yyctrail.
1004 Toa Payoh North #04-12 S(318995)
PRESS CONTACT
John Chen
Business Development & Growth Marketing Manager
johnchen@ldr.sg | www.linkedin.com/in/johnchenxt
You may access http://bit.ly/locomole_yyc for a more detailed media kit with resources including:
• Interactive guide to the AR street art trail, screen recordings and information on the collaboration (http://bit.ly/yyc_epub); Pdf copy (http://bit.ly/yyc_pdf)
• Trail preview video (http://bit.ly/yyc_preview)
• Other useful screenshots and screen recordings of the various features
ABOUT LOCOMOLE
LocoMole is a location-based travel experiential app that enables travellers the freedom to explore like a local on the go. Know the heritage stories of local places and things to do from over 70 unique walking trails. Search and discover what’s near you. Uncover possibilities and unique experiences with Augmented Reality. Awarded SiTF Best Infocomm Product (Immersive Media) in 2017, APICTA 2017 Most Innovative Solution (Tourism and Hospitality) and Best Travel App for Corporate Travel Awards 2019.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage
to this press release on woodPRI. woodPRI disclaims liability for any content contained in
this release.
Recommend
/newsMicroencapsulation Market Deep Analysis on Key Players - Dow Corning, Encapsys, Syngenta Crop Protection, Evonik Industries, 3M and Bayer
Market Study Report Adds Global Microencapsulation Market Size, Status and Forecast 2024 added to its database. The report provides key statistics on the current state of the industry and other analytical data to understand the market.
Extensive research is required for choosing the appropriate cor...
/newsGermany Airbag Market Size 2023: Global Share, Industry And Report Analysis By 2030 | Hyundai Mobis Co., Ltd. Key Safety Systems, Inc. Robert Bosch GmbH
Germany airbag market is expected to grow at a CAGR of around 6% during the forecast period. Germany Airbag Market research report refers to gathering and analyzing significant market data serve as best medium for various industry players to launch novel product or service. It is vital for key firms...
/newsSecurities Brokerages And Stock Exchanges Market Outlook 2021: Big Things are Happening
A new intelligence report released by HTF MI with title "Global Securities Brokerages And Stock Exchanges Market Survey & Outlook" is designed covering micro level of analysis by Insurers and key business segments, offerings and sales channels. The Global Securities Brokerages And Stock Exchange...
/newsRenewable Chemicals Market Emerging Trends and Competitive Landscape Forecast to 2028
The renewable chemicals market was valued at US$ 80,566.30 million in 2021 and is projected to reach US$ 1,76,750.76 million by 2028 it is expected to grow at a CAGR of 11.9% from 2021 to 2028. The research report focuses on the current market trends, opportunities, future potential of the market, a...
/newsHow Coronavirus is Impacting Cold Brew Coffee, Global Market Volume Analysis, Size, Share and Key Trends 2020-2026
"Market Latest Research Report 2020:
Los Angles United States, February 2020: The Cold Brew Coffee market has been garnering remarkable momentum in the recent years. The steadily escalating demand due to improving purchasing power is projected to bode well for the global market. QY Research's lates...
/newsCorporate E-Learning Market - Global Industry Size, Share, Key Players Analysis that are Infor, SkillSoft Corporation, Adrenna, CERTPOINT Systems and others with Regional Forecast to 2022
Overview:
E-Learning is used to enhance the learning procedures for newer job requirements and to make employees sound about the internal and external changes in the market and respective organizations. This method has created considerable differences in the ways of training and developing employee...
