FarFromCommon.com relaunches with heritage-inspired streetwear to celebrate Indian culture through everyday fashion

FarFromCommon.com, an exclusive online apparel brand, has officially relaunched with a bold new mission to bring India's rich cultural heritage to life through everyday wear. Known earlier for trendy streetwear, FarFromCommon has transformed into a brand rooted in tradition, offering unique, unisex apparel inspired by traditional Indian motifs and artistry.

FarFromCommon is more than just a fashion brand - it's a mission-driven initiative that aims to connect the past with the present. The brand collaborates with traditional artisans from across India, integrating their craftsmanship into modern streetwear. Each design reflects the diverse cultural traditions of India and provides artisans with fair pay, recognizing the value of their cultural masterpieces.

"At FarFromCommon, we believe fashion can tell a story. Every piece in our collection carries the legacy of India's traditional art forms, reimagined for the modern wardrobe," said Kartik Sankar, Founder, Far From Common Apparel. "We want people to take pride in wearing their culture, knowing that each purchase also supports the artisans and helps sustain their craft."

The new collection at FarFromCommon.com features T-shirts, oversized tees, and sweatshirts, blending traditional motifs with contemporary designs. It offers a perfect balance of style, comfort, and meaning, giving customers an opportunity to wear their heritage while supporting sustainable, artisan-driven fashion.

FarFromCommon invites customers to explore its new collection and experience the fusion of India's timeless artistry with modern fashion.

Far From Common Apparel
Brentwood, House of Hiranandani,
5/63, Rajiv Gandhi Salai, Egattur,
Chennai - 600130, India
kartik@farfromcommon.com

FarFromCommon.com is an exclusive online apparel brand that promotes traditional Indian motifs and heritage-inspired designs through everyday wear. As a mission-driven brand, it connects the past to the present, with each design handcrafted by traditional artisans who earn fair pay for their work. By blending heritage with modern style, FarFromCommon is bringing India's rich history into the wardrobes of those who take pride in wearing their culture.

For more information, visit www.farfromcommon.com