Fashionable Underwear Market Giants Spending Is Going to Boom | Victoria's Secret, Calvin Klein, Aerie

The 2023E-2030 Global Fashionable Underwear Market study with 132+ market data Tables, Pie charts & Figures is now released by HTF MI. The research assessment of the Market is designed to analyse futuristic trends, growth factors, industry opinions, and industry-validated market facts to forecast till 2029. The market Study is segmented by key a region that is accelerating the marketization. This section also provides the scope of different segments and applications that can potentially influence the market in the future. The detailed information is based on current trends and historic milestones. Some of the players studied are Victoria's Secret (United States), Calvin Klein (United States), HanesBrands Inc. (United States), Triumph International (Germany), La Perla (Italy), H&M (Sweden), Jockey International (United States), Aerie (United States), Bonds (Australia), Wacoal Holdings Corporation (Japan), Hanro (Switzerland), Agent Provocateur (United Kingdom).

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The Global Fashionable Underwear Market was valued at USD 73.28 Billion in 2023 and is expected to reach USD 112.67 Billion by 2029, growing at a CAGR of 7.43% during 2023-2029.

Definition:
The Fashionable Underwear market refers to the segment of the fashion industry that focuses on the creation, production, and distribution of stylish and aesthetically appealing undergarments for both men and women. These undergarments go beyond basic functionality and comfort by incorporating elements of design, trends, and personal expression. Fashionable underwear is characterized by its attention to detail, use of high-quality materials, innovative designs, and alignment with current fashion trends. Fashionable underwear emphasizes intricate design, featuring various patterns, colors, prints, and textures that align with prevailing fashion trends and consumer preferences. The market offers a wide range of underwear styles, including briefs, boxers, boxer briefs, thongs, panti, bralettes, and more, catering to different body types, preferences, and occasions. Fashionable underwear often features decorative elements such as lace trims, embroidery, bows, cutouts, and other unique details that enhance its overall aesthetic.

Market Trends:

• The market was trending towards more inclusive sizing and designs, accommodating a wider range of body types, skin tones, and gender identities.
• Many brands were incorporating sustainable materials and ethical production practices to appeal to environmentally conscious consumers.
• Minimalistic, comfortable designs were gaining popularity, with a focus on seamless construction, breathable fabrics, and understated aesthetics.

Market Drivers:

• The desire for self-expression through fashion, even in intimate wear, drove the demand for stylish and aesthetically appealing underwear.
• The body positivity movement prompted a demand for diverse representation and inclusive sizing, leading to increased market growth.
• The ease of online shopping and direct-to-consumer brands provided consumers with access to a wider variety of fashionable underwear options.

Market Opportunities:

• Brands that offered a broad range of sizes had the opportunity to cater to consumers who were historically underserved.
• Brands could capitalize on the demand for sustainable and innovative materials, attracting environmentally conscious consumers.

Market Challenges:

• Ensuring a comfortable fit for a diverse range of body types remained a challenge, as comfort is a crucial factor for underwear.
• While brands were moving towards sustainability, implementing eco-friendly practices in production and materials could be challenging.

2023E-2030 Global Fashionable Underwear Market Competitive Analysis

Know your current market situation! Not just new products but ongoing products are also essential to analyse due to ever-changing market dynamics. The study allows marketers to understand consumer trends and segment analysis where they can face a rapid market share drop. Figure out who really the competition is in the marketplace, get to know market share analysis, market position, % Market Share, and segmented revenue.

Players Included in Research Coverage: Victoria's Secret (United States), Calvin Klein (United States), HanesBrands Inc. (United States), Triumph International (Germany), La Perla (Italy), H&M (Sweden), Jockey International (United States), Aerie (United States), Bonds (Australia), Wacoal Holdings Corporation (Japan), Hanro (Switzerland), Agent Provocateur (United Kingdom)

Additionally, Past 2023E-2030 Global Fashionable Underwear Market data breakdown, Market Entropy to understand development activity and Patent Analysis*, Competitors Swot Analysis, Product Specifications, and Peer Group Analysis including financial metrics are covered.

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Segmentation and Targeting

Essential demographic, geographic, psychographic, and behavioural information about business segments in the 2023E-2030 Fashionable Underwear market is targeted to aid in determining the features the company should encompass in order to fit into the business's requirements. For the Consumer-based market - the study is also classified with Market Maker information in order to understand better who the clients are, their buying behaviour, and patterns.

2023E-2030 Fashionable Underwear Product Types In-Depth: Briefs, Boxer Briefs, Thongs, Others

2023E-2030 Fashionable Underwear Major Applications/End users: Everyday Wear, Special Occasions, Active Wear, Others

2023E-2030 Fashionable Underwear Major Geographical First Level Segmentation:

• APAC (Japan, China, South Korea, Australia, India, and the Rest of APAC; the Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)

• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
• North America (U.S., Canada, and Mexico)

• South America (Brazil, Chile, Argentina, Rest of South America)

• MEA (Saudi Arabia, UAE, South Africa)

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Research Objectives:
- Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.

- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).

- To analyse the with respect to individual future prospects, growth trends and their involvement to the total market.

- To analyse reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.

- To deliberately profile the key players and systematically examine their growth strategies.

FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.

• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)

• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)

• Technological (Changes in digital or mobile technology, automation, research, and development)

• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)

• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)

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