Fruit Spreads Market Projected to Witness a Rapid Growth by 2023

Market Overview:

Fruit spreads are concentrated fruit juices that contain nearly 30-60% water content. The major ingredients used for preparation of fruit spreads are sugar and pectin. These spreads comes in different types such as marmalades, jellies, jams, preserves, conserves, and butter. The final product is differentiated on the basis of amount of water content present in it. Fruit spreads are available in different flavors depending upon the type of fruit selected.

The growing inclination towards nutritive and healthy food among the consumers is boosting the development of global fruit spreads market. Also, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads. Moreover, high demand for fruit spreads in breakfast meals is supporting the market growth. Fruit spreads are prepared from the extracted fruit juices which is further processed and concentrated. The major ingredients used for preparation of fruit spreads are sugar and pectin. Mostly fruit spreads comes in form of marmalades, jellies, jams, preserves, conserves, and butter.

Moreover, growing demands and improved technology towards enhancing flavors of fruit spreads is likely to surge the growth of global fruit spreads market. Likewise, great demand for fruit spreads in breakfast meals is predicted to drive the growth of global fruit spreads market. However, the use of synthetic chemicals such as thickening and stabilizing agent in fruit spreads preparation may cause adverse health worries, which is probable to hinder the market growth over the forecast period.

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Latest Industry Updates:

Feb 2018 Polaner, a prominent brand of fruit spreads, jams and jellies, has launched a new product polaner fruit & maple premium fruit spread. This exclusive product is sweetened with golden delicate maple grove farms pure maple syrup. The product is available in the market under four delicious flavors: Strawberry, Raspberry, Peach and Blueberry.

Dec 2016 Hershey’s has started the manufacturing of three new product groups: Milk Additives, Milkshakes and Chocolate Spreads. With these launches, the company objects to bring up a huge consumer base in the upcoming years.

Jun 2016 Dabur India Ltd. has announced the launch of a variety of four honey fruit spreads. The new fruit spreads have been launched in four different fruit variants such as: Strawberry, Plum, Exotic Berries and Kiwi. These products contain honey & real fruit crush, and have no added sugar.

Competitive Analysis:

The spreads industry is developing at a very fast face. The industry is continuously involved in product innovations to meet up consumer demands. The key players are continuously putting their efforts to bring up new fruit based spreads for the consumers. The research & development still remains the major focus area for the industries to differentiate their products in the competitive market. Product promotions and active social media still remains the same mode of promotional strategy for the key players currently operational in the market. 

The key players profiled in fruit spreads are Polaner Inc. (U.S.), Cascadian Farm, Inc. (U.S.), The J. M. Smucker Company (U.S.), Rigoni di Asiago USA LLC (U.S.), Really Good Stuff, Inc. (U.S.), Walden Farms, Inc. (U.S.), Santa Cruz Natural Incorporated (U.S.), Crofters Food Ltd. (Canada), Clearspring Ltd. (U.K), and Small Planet Foods, Inc. (U.S.) among many others.

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Regional Analysis:

The global fruit spreads market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Europe is dominating among all the regions followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to high demand for convenience food products. Likewise, great demand for fruit spreads in breakfast meals is found to be a key driving factor in this region.

The U.S. accounts for a higher consumption of fruit spreads in the North American region. High demand for fruit based spreads, together with growing health cognizant population and inclination towards natural products has uplifted in the demand for fruit spreads market in this region.

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