Global Poha Market Set to Exhibit Strong Growth through 2032 due to Rising Demand for Gluten-Free and Convenient Breakfast Options

The global Poha Market, valued at USD XX Million in 2023, is projected to reach USD XX Million by 2032, expanding at a significant CAGR of XX% during 2024-2032. This impressive growth is driven by surging global demand for gluten-free food products and the rising trend of convenient, ready-to-eat healthy breakfast solutions.

This health-driven shift among consumers worldwide is boosting the growth of poha, a traditional Indian breakfast made from flattened rice. Poha's high contents of carbohydrates, iron, fiber, and essential vitamins make it a primary choice for a healthful start to the day. Extending their catering to meet the evolving taste preferences, manufacturers are introducing pre-packaged poha in an array of flavors, enriched with nuts and spices.

The escalating trajectory of ready-to-eat or quick-to-prepare food options augments this trend as the swift pace of contemporary lifestyles necessitates rapid meal solutions without any compromise on health.

The awareness and diagnosis of gluten-related disorders have birthed an amplified demand for gluten-free food products. As a naturally gluten-free food, poha perfectly caters to this needs by providing an excellent alternative to traditional cereals and grains containing gluten. Abiding by this trend, manufacturers are strategically making their mark by emphasizing the gluten-free attribute of poha in their marketing strategies as well as on product labels

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 @ https://dataintelo.com/request-sample/46717

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐫𝐞𝐩𝐨𝐫𝐭 𝐚𝐧𝐝 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐬:

The global 𝐏𝐨𝐡𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 has been segmented on the basis of𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐲𝐩𝐞
● White Poha
● Red Poha
● Organic Poha
● Fortified Poha

𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥
● Offline Retail ○ Supermarkets/Hypermarkets
○ Convenience Stores
○ Specialty Stores

● Online Retail ○ E-commerce Platforms
○ Company Websites


𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧
● Household
● Commercial ○ Restaurants and Hotels
○ Cafeterias
○ Office Pantries


𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐓𝐲𝐩𝐞
● Pouches
● Boxes
● Bulk

𝐑𝐞𝐠𝐢𝐨𝐧
● Asia Pacific
● North America
● Latin America
● Europe
● Middle East & Africa

𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬
● 24 Mantra Organic
● Aashirvad (ITC Limited)
● Adani Wilmar
● B&B Organics (Rare & Pure Specialities Pvt. Ltd.)
● Bagrry's India Ltd.
● Bikanervala
● 𝐆𝐚𝐧𝐞𝐬𝐡 𝐆𝐫𝐚𝐢𝐧𝐬 𝐋𝐭𝐝.
● Hari Om Traders
● 𝐈𝐧𝐝𝐢𝐫𝐚 𝐅𝐨𝐨𝐝𝐬
● Jay Bharat Spices Pvt. Ltd.
● Kellogg's India
● Kohinoor
● Marico Limited (Under the brand Saffola Fittify)
● MTR Foods Pvt. Ltd.
● Organic Tattva
● Patanjali Ayurved Limited
● Pepsico India (Under the brand Quaker)
● Shiloh Farms
● Shree Mahavir Poha Mills
● Shree Shyam Poha Mill
● Shri Lal Mahal Group
● TrueFarm Foods
● Vandana Foods



The global Poha market is segmented based on product type, distribution channel, application, packaging type, and region. By product type, the market is categorized into White Poha, Red Poha, Organic Poha, and Fortified Poha. Among these, the white poha segment dominates the market due to its widespread consumption across the globe. However, the organic and fortified poha segments are anticipated to exhibit significant growth due to the rising health and wellness trend among consumers.

In terms of distribution channels, Poha market is divided into Offline Retail and Online Retail. Offline Retail is further sub-segmented into Supermarkets/Hypermarkets, Convenience Stores, and Specialty Stores, whereas Online Retail into E-commerce Platforms, and Company Websites. The offline segment holds a significant share in the market. However, the online segment is expected to grow at a significant rate owing to the rising internet penetration and the convenience it offers.

In terms of applications, the Poha market is split into Household and Commercial uses. Commercial uses are further divided into Restaurants and Hotels, Cafeterias, and Office Pantries. Household usage holds a larger market share due to the widespread consumption of poha as a breakfast item in various households. However, commercial usage is also expected to grow due to the expanding hospitality industry.

The packaging type of poha is categorized into Pouches, Boxes, and Bulk. Pouches are the most commonly used packaging type due to their convenience and cost-effectiveness. However, bulk packaging is expected to grow during the forecast period due to increasing demand from Commercial sectors.

In the regional analysis, the Poha market is divided into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific holds the dominant share in the Poha market due to poha being a staple food in several countries in the region. Additionally, the increasing trend of ready-to-cook and easy-to-prepare meals is also driving the growth of the Poha market in the region. Further, an increasing population coupled with a rising middle-class population is also expected to contribute significantly to the growth of the Poha market in the Asia Pacific region

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐬𝐚𝐦𝐩𝐥𝐞 𝐫𝐞𝐩𝐨𝐫𝐭 @ https://dataintelo.com/request-sample/46717

Market Drivers for Poha Market:

1. Increasing Health Consciousness: The increasing awareness about health and fitness among consumers is one of the major driving forces. Poha is high in iron content, low in calories, and rich in fiber, which makes it a preferred breakfast option for health-conscious individuals.

2. Demand for Quick and Easy to Prepare Meals: The fast-paced lifestyle of people today has increased the demand for foods like Poha that are quick and easy to prepare.

3. Versatility and Popularity in Indian Cuisine: Poha is a versatile food product that can be adapted to various cuisines and flavors. It is a popular and staple breakfast dish in Indian households.

4. Preference for Vegan and Gluten-Free Diet: As Poha is vegan, gluten-free, and lactose-free, it's gaining popularity among people with dietary restrictions or preferences.

Opportunities for Poha Market:

1. Expansion of Retail and Supermarkets: The expansion of retail and supermarkets provide more opportunities for the sale of Poha.

2. Online Market: The rise in online grocery shopping due to the COVID-19 pandemic can also be an opportunity for the Poha market.

3. Export Opportunities: Poha being a staple and popular breakfast dish across India, there is a huge export potential for this in countries where there is a high population of Indians.

4. Product Innovation: The Poha market can innovate by introducing flavored, fortified, or organic Poha products to attract more customers and cater to the changing dietary habits and preferences of people.

5. Increasing Demand in the Hotel and Restaurant Industry: Urbanisation and increase in income levels have led to a boom in hotel and restaurant industries where Poha can find a place in their breakfast menus

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