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Global Social Media Analytics Market Size (2022-2030) Share, Industry Trends, Growth, Challenges, and Forecast: Custom Market Insights

Global Social Media Analytics Market Size (2022-2030) Share, Industry Trends, Growth, Challenges, and Forecast: Custom Market Insights

 

 
The Global "Social Media Analytics Market" research report comprises historic data, current market estimations &forecasts, PEST analysis, driving & restraining factors, upcoming technologies, competitive analysis, and technological developments concerning the related industry. Further, the report categorizes the key profiles of global key players. Additionally, the global Social Media Analytics market potential report is studied with the amalgamation of steps, including industry insights and practical solutions.

As per the research on the "Global Social Media Analytics Market", the market is estimated at around USD 4.5 billion in 2021 and is projected to witness USD 10.2 billion by 2030 at a CAGR growth of approximately 14% during 2022-2030.

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The Social Media Analytics Market: Overview

The process of gathering and analyzing audience data shared on social media networks in order to improve an organization's strategic business decisions is known as Social Media Analytics. Social media can help businesses by allowing marketers to identify consumer behavior trends that are relevant to a company's industry and determine marketing efforts' success.

Another important way Social Media Analytics helps marketing campaigns is by providing data that can be used to calculate a campaign's return on investment (ROI) based on traffic from various social media channels. Marketers can also examine the performance of various social platforms, such as Facebook, LinkedIn, and Twitter, as well as specific social media posts, to specify which messaging and topics resonate best with a target audience.

The Social Media Analytics Market: Growth Drivers

The surging number of social media users is propelling the Social Media Analytics market and is anticipated to do so throughout 2022-2030. This allows Social Media Analytics companies to collect better customer data and conduct more in-depth customer behavioral analyses. The use of smartphones, laptops, and personal computers with internet access has grown with time.

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This had a notable impact on social media platforms. People have started using social media for communication, online shopping, and other social connectivity activities as digital technologies have advanced. These have encouraged businesses to enforce Social Media Analytics solutions in order to better understand their client's requirements and desires, as well as the viability of their products.

The Social Media Analytics Market: Key Insights

A) As per the analysis shared by our research analyst, the Social Media Analytics market is estimated to grow annually at a CAGR of around 14% over the forecast period (2022-2030).
B) In terms of revenue, the Social Media Analytics market size was valued at around USD 4.5 billion in 2021. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
C) Based on component segmentation, the software segment was estimated to hold the maximum market share in the year 2021.
D) Based on deployment segmentation, the cloud-based segment was the leading revenue-generating category in 2021.
E) Based on analytics segmentation, the descriptive analytics segment is projected to exhibit a higher CAGR during 2022-2030.
F) Based on organization size segmentation, the SME segment is expected to experience tremendous growth during the forecast period.
G) Based on industry segmentation, the retail & e-commerce segment led the market in 2021.
H) On the basis of geography, the North American region was the leading revenue generator in 2021.

Press Release For Social Media Analytics Market: https://www.custommarketinsights.com/press-releases/social-media-analytics-market/

The Social Media Analytics Market: Regional Landscape

During 2022-2030, the North American region is expected to have the largest market share. Most organizations in North America regard sales and marketing management as well as competitive intelligence as highly effective. Europe, on the other hand, is gradually integrating these advanced solutions into its businesses. Because of rising digitalization and demand for centrally managed systems, APAC is seeing a significant increase in the usage of Social Media Analytics.

The Social Media Analytics Market: Key Players

IBM Corporation
Clarabridge Inc.
SAS Institute Inc.
GoodData Corporation
Crimson Hexagon Inc.
Oracle Corporation
Adobe Systems Inc.
com Inc. (Tableau Software Inc.)
Sprout Social Inc.
Netbase Solutions Inc.

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The Social Media Analytics Market: Segments

By Component

Solution
Services

By Deployment

On-Premises
Cloud

By Analytics

Predictive analytics
Prescriptive analytics
Diagnostics analytics
Descriptive analytics

By Organization Size

Large Enterprises
SMEs

By Industry

Retail & E-commerce
BFSI
Healthcare
IT & Telecom
Government & Defense
Travel & Hospitality
Others

The Social Media Analytics Market: Regions

North America

The U.S.
Canada
Mexico

Europe

France
The UK
Spain
Germany
Italy
Rest of Europe

Asia Pacific

China
Japan
India
Australia
South Korea
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

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Global Video Streaming Software Market: https://www.custommarketinsights.com/report/video-streaming-software/
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Global Microencapsulation Technology Market: https://www.custommarketinsights.com/report/microencapsulation-technology-market/
Global Higher Education Technology Market: https://www.custommarketinsights.com/report/higher-education-technology-market/

CMI Consulting LLC
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Custom Market Insights is a market research and advisory company delivering business insights and market research reports to large, small, and medium-scale enterprises. We assist clients with strategies and business policies and regularly work towards achieving sustainable growth in their respective domains.

Custom Market Insights provides a one-stop solution for data collection to investment advice. The expert analysis of our company digs out essential factors that help to understand the significance and impact of market dynamics. The professional experts apply clients inside on the aspects such as strategies for future estimation fall, forecasting or opportunity to grow, and consumer survey.


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