Global Tea Market is Expected to Reach US$ 37.4 Billion by 2032 | Grow CAGR by 4.7% During 2024-2032

𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗲𝗮 𝗠𝗮𝗿𝗸𝗲𝘁

𝗦𝘂𝗺𝗺𝗮𝗿𝘆:

• The global tea market size reached US$ 24.4 Billion in 2023.
• The market is expected to reach US$ 37.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.7% during 2024-2032.
• China leads the market, accounting for the largest tea market share because of its long standing tea culture and substantial domestic consumption.
• Black tea accounts for the majority of the market share in the product type segment due to its widespread consumption and established popularity.
• Paper boards hold the largest share in the tea industry because they offer cost-effective and convenient packaging solutions.
• Supermarkets/hypermarkets remain a dominant segment in the market as they offer a wide range of tea brands and types.
• Residential represents the leading application segment due to high demand for tea as a daily beverage.
• The growing health consciousness and wellness benefits of tea is a primary driver of the tea market.
• The ongoing premiumization and rise of ready-to-drink (RTD) teas are further reshaping the tea market.

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗗𝗿𝗶𝘃𝗲𝗿𝘀:

• 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀

The growing awareness of the health benefits of tea is significantly driving market growth. With increasing emphasis on healthy living, tea consumption has risen, particularly among individuals looking for beverages that offer health-boosting properties. Green tea, known for its high concentration of antioxidants, is especially popular for its role in weight management, improving brain function, and reducing the risk of chronic diseases like heart disease and cancer. Similarly, herbal teas such as chamomile and peppermint are consumed for their calming and digestive benefits. Consumers are increasingly turning to tea as an alternative to sugary beverages, including soft drinks and coffee, due to its lower calorie count and natural ingredients. The rise in chronic illnesses like obesity and diabetes has accelerated this shift, as more people adopt tea for its perceived health advantages.

• 𝗣𝗿𝗲𝗺𝗶𝘂𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆 𝗧𝗲𝗮𝘀:

The demand for premium and specialty teas is another crucial factor propelling the market forward. Consumers are increasingly willing to spend more on high-quality, unique tea varieties that offer enhanced flavor profiles and provenance. This shift is part of a larger trend where people prioritize experiences and quality over quantity. Specialty teas, such as matcha, white tea, and oolong, are gaining traction for their unique taste and production processes. Organic and sustainably sourced teas are also growing in demand, particularly as environmental concerns become more prominent in consumer purchasing decisions. Additionally, the premium tea segment is benefiting from the expanding market of tea sommeliers, specialty tea shops, and luxury tea products that provide a curated experience, contributing to market growth.

• 𝙍𝙞𝙨𝙚 𝙤𝙛 𝙧𝙚𝙖𝙙𝙮-𝙩𝙤-𝘿𝙧𝙞𝙣𝙠 (𝙍𝙏𝘿) 𝙏𝙚𝙖𝙨:

Convenience is another significant factor boosting the tea market, with ready-to-drink (RTD) teas seeing rapid growth. As consumers lead increasingly busy lifestyles, the demand for convenient, healthy beverage options is on the rise, and RTD tea perfectly fits this need. These pre-packaged teas offer the health benefits of traditional teas while being portable and easy to consume on the go. The RTD segment has been innovating with various flavor profiles, including fruit-infused and herbal blends, attracting both younger demographics and health-conscious consumers. Moreover, the availability of low-sugar and functional RTD teas that claim to boost energy, aid digestion, or enhance immunity has further fueled their popularity. The expansion of RTD tea is also supported by the rise of e-commerce and easy availability in supermarkets and convenience stores, allowing greater accessibility to consumers worldwide.

𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗮 𝘀𝗮𝗺𝗽𝗹𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗼𝗿𝘁:
https://www.imarcgroup.com/tea-market/requestsample

𝗧𝗲𝗮 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:

𝗕𝗿𝗲𝗮𝗸𝘂𝗽 𝗕𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝘆𝗽𝗲:

• Green Tea
• Black Tea
• Oolong Tea
• Others

Black tea accounts for the majority of shares due to its widespread global consumption, strong cultural roots, and established popularity in both developing and developed markets.

𝗕𝗿𝗲𝗮𝗸𝘂𝗽 𝗕𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴:

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others

Paper boards dominate the market as they offer cost-effective, environmentally friendly, and versatile packaging solutions that align with consumer preferences for sustainable products.

𝗕𝗿𝗲𝗮𝗸𝘂𝗽 𝗕𝘆 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗻𝗻𝗲𝗹:

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

Supermarkets/hypermarkets represent the majority of shares due to their wide availability, extensive product range, and ability to provide consumers with convenience and competitive pricing.

𝗕𝗿𝗲𝗮𝗸𝘂𝗽 𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻:

• Residential
• Commercial

Residential hold the majority of shares because tea is primarily consumed at home, where individuals prefer brewing their own beverages according to personal taste and routines.

𝗕𝗿𝗲𝗮𝗸𝘂𝗽 𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻:

• China
• India
• Kenya
• Sri Lanka
• Turkey
• Vietnam
• Others

China holds the leading position owing to its deep-rooted tea culture, large population, and robust production capabilities.

𝗧𝗼𝗽 𝗧𝗲𝗮 𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:

The tea market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗿𝗲:

• Associated British Foods Plc
• Barry's Tea
• Taetea Group
• Tata Consumer Products Limited (Tata Group)
• Unilever

𝐁𝐫𝐨𝐰𝐬𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐰𝐢𝐭𝐡 𝐓𝐎𝐂 & 𝐋𝐢𝐬𝐭 𝐨𝐟 𝐅𝐢𝐠𝐮𝐫𝐞𝐬:
https://www.imarcgroup.com/request?type=report&id=635&flag=C

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

𝗔𝗯𝗼𝘂𝘁 𝗨𝘀:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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