Press release

GLORY MORNIN' SUPER VIVID - the world's first non-alcoholic spirit with high natural caffeine content

GLORY MORNIN' SUPER VIVID - the world's first non-alcoholic spirit with high natural caffeine content

 

 
"SUPER VODKA. Non-alcoholic. Still kickin'." In March 2022, The Glory Mornin' Company ignited a new stage after the successful launch of their GLORY MORNIN' SUPER VODKA. GLORY MORNIN' SUPER VIVID is the logical development of the portfolio, as a companion for the perfect night - until dawn, a Glory Mornin'. Based on the GLORY MORNIN' SUPER VODKA - distilled from white rice - the alcohol was removed and refined with distillates from Japanese Yuzo - a citrus fruit - green tea and cola nut. Together with natural caffeine, an alcohol-free alternative to the big brother vodka has been created that promises a real benefit in nightlife: staying awake and fit.

In terms of taste, the tart and bitter note is intended to deliberately remind one of the pungency of alcohol - rounded off with a fruity and light finish of yuzu and green tea.

Made for mixing. A drink with a base of 5cl SUPER VIVID contains as much caffeine as a can of energy drink or a cup of coffee - the perfect substitute for artificial and sweet energy drinks, or a fresh alternative to the morning coffee.

The SUPER VIVID can be used in almost any drink or cocktail as a substitute for a spirit - of course in the non-alcoholic versions of otherwise vodka-based drinks such as Moscow Mule or Cosmopolitan, but also in all drinks with a citrus note such as sours or fizzes. There are no limits to creativity and there is something for every taste. SUPER VIVID Soda, tonic or cranberry will certainly be the most common representatives of light, non-alcoholic and high-quality pick-me-up drinks. It is mixed 1:4, just like with alcoholic drinks: 5cl SUPER VIVID on ice, 20cl tonic, soda or cranberry, some lime and the delicious and light party extender is ready.

The SUPER VIVID consists of 100% natural ingredients, contains no sugar - and is therefore almost calorie-free (6 kcal per 5cl portion). "Non-alcoholic distillates are the fastest growing segment in the spirits category," says Marc Aufzug, founder of The Glory Mornin' Company, "but we believe that such a product, especially in the hospitality industry, needs to offer a real benefits for the guest in addition to good taste. With our GLORY MORNIN' SUPER VIVID we offer the best alternative to alcoholic spirits or vodka, create real added value for the customer in non-alcoholic drinks and a measurable advantage for the bars and clubs compared to the current caffeine-containing alternatives such as energy drinks, cola or coffee."

The GLORY MORNIN' SUPER VIVID is currently being marketed exclusively in the hospitality industry and will soon be available to everyone at www.glorymornin.com.

The Glory Mornin' Company GmbH
Im Mediapark 5
50670 Cologne
Germany
Contact: Marc Aufzug
Mail: ma@glorymornin.com

With the GLORY MORNIN' SUPER VODKA, The Glory Mornin' Company launched the first series of spirits of a new generation in 2021. Based on a high-quality vodka distilled from rice, a pure variant and three flavored vodkas with superfruit distillates have been launched - perfect to drink pure as a shot or as a light, fruity long drink. In a trendy, colorful design and in a small bottle size, a Glory Mornin' describes the outcome of a perfect night. Everything was just right - the people, the location, the music. You celebrated, danced, screamed and laughed. Until dawn. Wow - what a night. Whether with alcohol or without. Based on this attitude to life, the portfolio is gradually being expanded to include a low and a functional no-alcohol variant - for the best nights of your life.


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