Healthcare CRM Market to Surpass US$ 28.8 Billion at a CAGR of 12.71% by 2028

IMARC Group has recently released a new research study titled "Healthcare CRM Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", The global healthcare CRM market size reached US$ 13.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.8 Billion by 2028, exhibiting a growth rate (CAGR) of 12.71% during 2023-2028. This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Healthcare customer relationship management (HCRM) represents a specialized software-based solution that is designed for medical institutions to manage customer-related processes. It is generally deployed on the cloud or on-premises in the form of operational, analytical, and collaborative CRM. Healthcare customer relationship management includes comprehensive patient management, dashboard and reporting, caregiver management, communication tools, etc. It records patient information, such as medical history, visits, prescriptions, medical bills, etc., into a holistic profile and is also used for scheduling and tracking medical appointments. HCRM aids in maintaining an updated database regarding the patients with valuable insights and offers quality support to the consumers. As a result, it is widely used across hospitals, clinics, diagnostic centers, etc.

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Healthcare CRM Market Trends and Drivers:

The expanding healthcare sector is primarily augmenting the healthcare CRM market. Furthermore, the inflating requirement for effective solutions to improve patient treatment and healthcare experience is positively influencing the global market. Apart from this, numerous technological advancements, such as the growing integration of artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), cloud-computing solutions, etc., with the HCRM platforms, are acting as significant growth-inducing factors. Moreover, the rising need for high-quality virtual care, home care, and remote disease monitoring services to the patient via chatbots and real-time interactions by these systems is also bolstering the market growth. Besides this, the escalating demand for these tools, as they help in reducing the human effort that results in enhanced cost efficiency, minimal risk of errors, optimized communications, etc., is further catalyzing the global market. Additionally, the increasing healthcare expenditures of individuals and extensive investments in R&D activities are expected to fuel the healthcare CRM market in the coming years.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

Individual
Referral
Individual and Referral

Breakup by Application:

Community Outreach
Case Coordination
Case Management
Relationship Management

Breakup by Technology:

Cloud-based
Mobile
Social
Collaborative
Predictive

Breakup by End Use:

Payers
Providers
Life Science Companies

Market Breakup by Region:

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Competitive Landscape with Key Player:

AllScripts Healthcare Solutions Inc
Amdocs
Aspect Software Inc
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com inc
SAP SE
Siemens Healthineers AG (Siemens AG).

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