HERITAGE BRITISH LABEL N.PEAL ANNOUNCES COLLABORATION WITH CULT NEW YORK BRAND THE LAUNDRESS

FOR IMMEDIATE RELEASE: Tuesday 18th September 2018

Luxury British cashmere specialist N.Peal has announced a new collaboration with The Laundress, a New York-based brand specialising in sustainable cleaning solutions to keep investment pieces looking their best.

Available in-store and online from www.npeal.com, the collaboration features nine products designed to care for high-quality cashmere. The Laundress range includes a cedar-infused cashmere wash, a wooden cashmere comb to de-pill delicate items, and durable storage bags to protect precious items when packed away for the season and away from pesky Moths. All the products in the range are plant-derived, free of environmentally harmful chemicals such as petroleum, phthalates, phosphate or parabens, and avoid artificial colours, dyes or unnecessary additives.

Adam Holdsworth, Managing Director of N.Peal, commented on the collaboration: “At N.Peal, our vision is to become the global destination for sustainable luxury cashmere, upholding our trusted reputation for integrity and quality. We have launched several initiatives to maintain sustainability at N.Peal, and this collaboration with The Laundress is a joint effort that demonstrates that luxury doesn’t have to cost the earth.”

“From correctly storing your cashmere, to washing and removing stains, this range will help keep your favourite pieces in perfect condition for years to come, safe in the knowledge that all our products are ecologically certified,” added The Laundress co-founders Gwen Whiting and Lindsey Boyd. “The high concentration of these products means that less packaging, energy and water is used, making the range a more sustainable choice to extend the life of your cashmere wardrobe.”

Sustainability is a key focus for N.Peal, explains Holdsworth: “From using only cashmere sourced from sustainable Mongolian herders, to investigating natural plant dyes and reducing the use of plastic across our business, at N.Peal we are determined to deliver long-term sustainability solutions that encourage real change within the luxury sector.”

The news comes only months after the opening of N.Peal’s first US store, located on Madison Avenue, New York City and not far from The Laundress store in Lower Manhattan. The collaboration came about from a chance introduction between Holdsworth and The Laundress co-founders Gwen Whiting and Lindsey Boyd. Whiting and Boyd created the brand after successful careers in the luxury sector, having spotted a gap in the market for effective, non-toxic cleaning products.

Established as a quintessentially London brand, with the flagship Burlington Arcade store the brand’s home since 1936, N.Peal founder Nat Peal made regular visits to the USA when establishing the N.Peal name. He was known for taking a hotel suite on the East Coast and advertising his cashmere clothing in local newspapers. The New York World Telegram hailed the arrival of the original Mr Peal in 1956 as “England’s King of Cashmere”, and he was photographed carrying a soft white polo neck jumper for Marilyn Monroe. Other famous Hollywood figures were soon sporting the iconic cashmere knits, including Elizabeth Taylor, Cary Grant and Ava Gardner.

The N.Peal brand continues to grow, with the launch of a US website and further locations being considered in New York’s fashionable Soho district, as well as additional European stores in Paris and Munich.

-ENDS-

For more details or to arrange an interview, please contact:

Rhiannon Matthews
N.Peal
Rhiannon.matthews@npeal.com
+44 (0)1756 711684

Notes to Editors:

N.Peal is a British luxury cashmere specialist with five UK stores and a New York store. The flagship store in London’s Burlington Arcade has been open since 1936, with further stores located in Knightsbridge, Covent Garden, Brook Street, Mayfair, St. James’s Piccadilly and online.

The N.Peal brand prides itself on its British heritage and high-quality cashmere for both men and women. The N.Peal range of cashmere knitwear and accessories are available to purchase online or in-store. Visit https://www.npeal.com to find out more.

N.Peal is a Company whose registered office is at High Barn, Lowfield Lane, Beamsley, North Yorkshire BD23 6HT (Company No: 06027737) in the heart of the Yorkshire Dales National Park.

N.Peal is a British luxury cashmere specialist with five UK stores and a New York store. The flagship store in London’s Burlington Arcade has been open since 1936, with further stores located in Knightsbridge, Covent Garden, Brook Street, Mayfair, St. James’s Piccadilly and online.

The N.Peal brand prides itself on its British heritage and high-quality cashmere for both men and women. The N.Peal range of cashmere knitwear and accessories are available to purchase online or in-store. Visit https://www.npeal.com to find out more.

N.Peal is a Company whose registered office is at High Barn, Lowfield Lane, Beamsley, North Yorkshire BD23 6HT (Company No: 06027737) in the heart of the Yorkshire Dales National Park.

N.Peal
High Barn, Lowfield Lane, Beamsley, North Yorkshire BD23 6HT
Rhiannon.matthews@npeal.com
+44 (0)1756 711684