Inclusive study on Vodka Market to Attractive Growth by 2027

Global vodka market is driven by the rising interest in cocktails culture among millennial consumers. Companies are now experimenting with innovative flavours for vodka cocktails which is drawing consumers towards exploring more expensive alcoholic beverages. Key players are launching new products to align with these rapid changes in consumer preferences. For instance, in 2019 Pernod Ricard launched, a Caviar-infused vodka called L’Orbe. Moreover, Hilton Head Distillery also launched ‘Aermoor’, a vodka that tastes like birthday cake.

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Vodka is an alcoholic beverage, which is made through distillation process. The raw material used for preparation of vodka include starches or sugar plants, such as wheat and vegetables such as potatoes. Vodka is a clear beverage with indistinguishable taste, which was originated in Russia and Poland and got its name from the Russian word ‘voda’ (water). Vodka is commonly used in cocktails as it’s colourless and has a clean taste which pairs well with any flavour. The market is expected to witness significant growth, owing to the increase in varieties of Vodka available out for consumers.

Today, consumers prefer low-calorie products and superior ingredients due to the rise in health consciousness especially in the younger generation. Therefore, food & beverage industry is facing a challenge to continuously align itself to consumer preferences.

Key players in this market are focusing on launching new products, owing to rising trend of Ready-to-drink vodka cocktails. For instance, in 2016, Diageo launched, canned premix cocktail versions of its vodka brand, Smirnoff & Cola. Moreover, Bacardi Limited also restored its existing brand Breezer in 2019 with Ready-To-Drink vodka mixes. Ready-To-Drink cocktails are specifically packed in brightly-patterned decorated cans and bottles which makes them more attractive and shareable on social media platforms. The major challenge for key players is to maintain taste, quality ingredients, and authenticity.

Key Players

Key players operating in the global vodka market include Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard, Russian Standard, Bacardi, Central European Distribution, Constellation Spirits, Tito’s Handmade, Grand Teton, and Deep Eddy.

Market Taxonomy

On the basis of flavor type, the global vodka market is segmented into:

Flavored
Non-flavored

On the basis of distribution channel, the global vodka market is segmented into:

Restaurants and Bars
Specialty Stores
Supermarkets and Hypermarkets
Online Stores
Others

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