Increasing Focus of Manufacturers on Brand Protection Driving Anti-Counterfeit Packaging Market

The growing focus of manufacturers on brand protection is a key driving factor of the anti-counterfeit packaging market. The concern among manufacturers regarding losses due to the sales of counterfeit products is increasing. This, along with concerns regarding brand dilution, is driving the market. For example, the requirement for anti-counterfeit technologies by the pharmaceutical industry is rising because of the high demand caused by the utilization of spurious products. As per the industry experts, at least 1% of all the drugs that are circulated are counterfeit even in the most secure market.

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In 2017, the global anti-counterfeit packaging market generated $114.4 billion and is predicted to attain a value of $208.4 billion in 2023, advancing at a 10.9% CAGR during the forecast period (2018–2023). The market is registering growth due to the rising focus on brand protection and expansion of the counterfeit industry. The unauthorized reproductions of a trademarks brand which are identical to genuine products is counterfeiting. Secure packaging is needed for avoiding this counterfeiting of products. Anti-counterfeit packaging is the process of assigning secure packaging to the products for minimizing infringement and counterfeiting.

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On the basis of application, the anti-counterfeit packaging market is categorized into food & beverage, pharmaceutical & healthcare, clothing & apparel, and others. Out of these, the pharmaceutical & healthcare category dominated the market during the historical period, accounting for a share of over 25.0% in 2017, and is further projected to retain its position during the forecast period. The reason for this is the increasing pharmaceutical production and rising health concerns. Pharmaceutical counterfeiting can put the health of million of patients at risk, which is why manufacturers are increasingly using anti-counterfeiting technologies.

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Another key driving factor of the anti-counterfeit packaging market is the expansion of the counterfeit industry. The market for counterfeit goods is witnessing growth because of the high profits margins which are being achieved by the sales of counterfeit products. Counterfeiting has penetrated several industries, including consumer goods, pharmaceutical, clothing & apparel, and food & beverage. Hence, in order to deal with this issue, manufacturers are increasingly making use of anti-counterfeit packaging technologies to ensure the authenticity of product and protect their brand image.

Competitive Landscape of Anti-Counterfeit Packaging Market

Some of the leading players operating in the market include E.I. du Pont de Nemours and Company, Avery Dennison Corporation, SICPA Holding SA, Amcor Limited, Atlantic Zeiser GmbH, and Applied DNA Sciences Inc.

Recent Strategic Developments of Major Anti-Counterfeit Packaging Market Players

In recent years, major players in the anti-counterfeit packaging market have taken several strategic measures such as product launches and geographical expansions to gain competitive edge. For instance, in October 2017, Avery Dennison Corporation created a line of high solvent resistance adhesives in order to prevent problems with wet wipes packaging closures. This product line will address the vulnerability of the adhesive closure to the solvents in the wet wipes. Two main products of the line from the select solutions portfolio are R980R and UVR155.

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