Press release
Industry Dynamics: Over-The-Top (OTT) Communication Market By Key Vendors: Facebook, Google, Microsoft, Dropbox 2017-2025
Delivery of content, application, or services over internet protocol networks that are not directly provided by internet service providers is referred to as over-the-top communication. Over-the-top communication is sometimes referred to as value added services. Over-the–top communications apps have bypassed the traditional network distribution approach. OTT apps and services are those provided by Skype, FaceTime, and WhatsApp for voice/video call and messages on a mobile device.
Decline in SMS service was largely after the introduction of over-the-top communication services. In the year 2011, OTT messaging service traffic was less than 5% of the overall messaging, globally. However, by 2013, OTT messaging out shined SMS as the primary source of messaging, and currently SMS represents less than 10% of the traffic globally.(source: Synchronoss Technologies Inc.). The statistics clearly displays the exponential adoption of over-the-top communication services and its growth trend.
Get Sample Report of the Research Study at: https://www.marketresearchreports.biz/sample/sample/7759
OTT communication providers largely rely on global internet and network speed (ranging from 256 kilobits for messaging to speed in the range of megabits for video) to reach the user base. Services offered by OTT players are either free of cost or are provided at much lower cost to users. The business model of OTT communication providers are largely advertisement, in-app purchase/ content, unit pricing, subscription, and software licensing. Advertisement includes all those services funded by viewing advertisements. In-house purchase/content includes revenue generated when the user purchases extra features such as stickers or some premium service. Unit pricing includes revenue derived from off-net calls or terminating incoming calls. Players such as Skype and Microsoft base their business model on unit pricing. The subscription model includes the revenue generated from recurring charges for additional services offered by the company. The software licensing model is largely the revenue generated by purchase of software services by users.
Three vital factors driving the growth of the over-the-top communication market are continuous improvement in devices whether television, smartphones, or laptops among others; consumer communication demand; and availability and easy accessibility of network technology. Device intelligence particularly in smartphones has grown exponentially in the last 5-10 years. The most prominent revolution in the smartphone market was the introduction of iPhones in the year 2007 that completely changed the end-user outlook toward the use of mobile technology. Since then, improvement in data speed, chip performance, camera technology, integrated sensors, and enhanced battery power has changed the mobile phone industry. Huge transition in IP network that has enabled an enriched communication experience has given a tremendous boost to all OTT apps and services. Additionally, growth in network investment by operators has improved the quality of services. The investment has led to faster broadband speed which has improved the OTT services experience among the consumers.
Request for TOC of the report here: https://www.marketresearchreports.biz/sample/toc/7759
Key players in the over-the-top communication market are Akamai Technologies, Facebook Inc., Google Inc., Tencent Holdings, Microsoft Corporation, Mara Group (Nimbuzz), Dropbox, Inc., Limelight Networks, Inc., Rakuten, Inc., and Yahoo Inc. among others
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
The report provides the following information:
• Tailwinds and headwinds molding the market’s trajectory
• Market segments based on products, technology, and applications
• Prospects of each segment
• Overall current and possible future size of the market
• Growth pace of the market
• Competitive landscape and key players’ strategies
The main aim of the report is to:
• Enable key stakeholder’s in the market bet right on it
• Understand the opportunities and pitfalls awaiting them
• Assess the overall growth scope in the near term
• Strategize effectively with respect to production and distribution
About Us: MarketResearchReports.biz is a seller of syndicated market studies, featuring an exhaustive collection of research reports from leading international publishers. Our repository is diverse, spanning virtually every industrial sector and even more every category and sub-category within the industry. We also provide consulting services to enable our clients have a dynamic business perspective.
Contact Us:
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Toll Free: 866-997-4948 (USA-Canada)
Tel: +1-518-621-2074
Email: sales@marketresearchreports.biz
Decline in SMS service was largely after the introduction of over-the-top communication services. In the year 2011, OTT messaging service traffic was less than 5% of the overall messaging, globally. However, by 2013, OTT messaging out shined SMS as the primary source of messaging, and currently SMS represents less than 10% of the traffic globally.(source: Synchronoss Technologies Inc.). The statistics clearly displays the exponential adoption of over-the-top communication services and its growth trend.
Get Sample Report of the Research Study at: https://www.marketresearchreports.biz/sample/sample/7759
OTT communication providers largely rely on global internet and network speed (ranging from 256 kilobits for messaging to speed in the range of megabits for video) to reach the user base. Services offered by OTT players are either free of cost or are provided at much lower cost to users. The business model of OTT communication providers are largely advertisement, in-app purchase/ content, unit pricing, subscription, and software licensing. Advertisement includes all those services funded by viewing advertisements. In-house purchase/content includes revenue generated when the user purchases extra features such as stickers or some premium service. Unit pricing includes revenue derived from off-net calls or terminating incoming calls. Players such as Skype and Microsoft base their business model on unit pricing. The subscription model includes the revenue generated from recurring charges for additional services offered by the company. The software licensing model is largely the revenue generated by purchase of software services by users.
Three vital factors driving the growth of the over-the-top communication market are continuous improvement in devices whether television, smartphones, or laptops among others; consumer communication demand; and availability and easy accessibility of network technology. Device intelligence particularly in smartphones has grown exponentially in the last 5-10 years. The most prominent revolution in the smartphone market was the introduction of iPhones in the year 2007 that completely changed the end-user outlook toward the use of mobile technology. Since then, improvement in data speed, chip performance, camera technology, integrated sensors, and enhanced battery power has changed the mobile phone industry. Huge transition in IP network that has enabled an enriched communication experience has given a tremendous boost to all OTT apps and services. Additionally, growth in network investment by operators has improved the quality of services. The investment has led to faster broadband speed which has improved the OTT services experience among the consumers.
Request for TOC of the report here: https://www.marketresearchreports.biz/sample/toc/7759
Key players in the over-the-top communication market are Akamai Technologies, Facebook Inc., Google Inc., Tencent Holdings, Microsoft Corporation, Mara Group (Nimbuzz), Dropbox, Inc., Limelight Networks, Inc., Rakuten, Inc., and Yahoo Inc. among others
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
The report provides the following information:
• Tailwinds and headwinds molding the market’s trajectory
• Market segments based on products, technology, and applications
• Prospects of each segment
• Overall current and possible future size of the market
• Growth pace of the market
• Competitive landscape and key players’ strategies
The main aim of the report is to:
• Enable key stakeholder’s in the market bet right on it
• Understand the opportunities and pitfalls awaiting them
• Assess the overall growth scope in the near term
• Strategize effectively with respect to production and distribution
About Us: MarketResearchReports.biz is a seller of syndicated market studies, featuring an exhaustive collection of research reports from leading international publishers. Our repository is diverse, spanning virtually every industrial sector and even more every category and sub-category within the industry. We also provide consulting services to enable our clients have a dynamic business perspective.
Contact Us:
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Toll Free: 866-997-4948 (USA-Canada)
Tel: +1-518-621-2074
Email: sales@marketresearchreports.biz
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage
to this press release on woodPRI. woodPRI disclaims liability for any content contained in
this release.
Recommend
/newsMicroencapsulation Market Deep Analysis on Key Players - Dow Corning, Encapsys, Syngenta Crop Protection, Evonik Industries, 3M and Bayer
Market Study Report Adds Global Microencapsulation Market Size, Status and Forecast 2024 added to its database. The report provides key statistics on the current state of the industry and other analytical data to understand the market.
Extensive research is required for choosing the appropriate cor...
/newsGermany Airbag Market Size 2023: Global Share, Industry And Report Analysis By 2030 | Hyundai Mobis Co., Ltd. Key Safety Systems, Inc. Robert Bosch GmbH
Germany airbag market is expected to grow at a CAGR of around 6% during the forecast period. Germany Airbag Market research report refers to gathering and analyzing significant market data serve as best medium for various industry players to launch novel product or service. It is vital for key firms...
/newsSecurities Brokerages And Stock Exchanges Market Outlook 2021: Big Things are Happening
A new intelligence report released by HTF MI with title "Global Securities Brokerages And Stock Exchanges Market Survey & Outlook" is designed covering micro level of analysis by Insurers and key business segments, offerings and sales channels. The Global Securities Brokerages And Stock Exchange...
/newsRenewable Chemicals Market Emerging Trends and Competitive Landscape Forecast to 2028
The renewable chemicals market was valued at US$ 80,566.30 million in 2021 and is projected to reach US$ 1,76,750.76 million by 2028 it is expected to grow at a CAGR of 11.9% from 2021 to 2028. The research report focuses on the current market trends, opportunities, future potential of the market, a...
/newsHow Coronavirus is Impacting Cold Brew Coffee, Global Market Volume Analysis, Size, Share and Key Trends 2020-2026
"Market Latest Research Report 2020:
Los Angles United States, February 2020: The Cold Brew Coffee market has been garnering remarkable momentum in the recent years. The steadily escalating demand due to improving purchasing power is projected to bode well for the global market. QY Research's lates...
/newsCorporate E-Learning Market - Global Industry Size, Share, Key Players Analysis that are Infor, SkillSoft Corporation, Adrenna, CERTPOINT Systems and others with Regional Forecast to 2022
Overview:
E-Learning is used to enhance the learning procedures for newer job requirements and to make employees sound about the internal and external changes in the market and respective organizations. This method has created considerable differences in the ways of training and developing employee...
