Irish whiskey market is expected to exhibit a CAGR of 8.9% over the forecast period (2019-2027)

Irish whiskey is a type of distilled liquor made from malted and unmalted barley that has been dried and distilled. The smooth, sweet, and gentle flavour of this triple-distilled alcoholic beverage appeals to consumers, particularly the younger generation. Furthermore, Irish whiskey has a long and illustrious history being one of the first whiskeys, dating back to the 1400s.

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Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands

Furthermore, the recent increase in the number of diverse distribution channels, such as airport outlets and internet shopping, is likely to stimulate demand for alcoholic beverages. Furthermore, owing to changes in consumer preferences for flavour and varieties, rising research and development by enterprises for the manufacturing of distilled spirits is likely to support the global Irish whiskey market growth during the forecast period.

The companies that operate in the worldwide Irish whiskey market are concentrating on developing new Irish whiskey blends. Kilbeggan Distilling Company, a subsidiary of Beam Suntory, one of the world's major producers of distilled drinks, for example, debuted the limited-edition Kilbeggan Single Pot Still on February 8, 2020. This new whiskey is made from malted barley and oats, and is influenced by traditional Irish whiskey recipes. During the forecast period, this scenario is expected to fuel market expansion.

Because of its unusual smooth taste, Irish whiskey appeals to consumers, particularly adults. Because of its distinct and varied flavour, Irish whiskey can be enjoyed neat as well as in cocktails. Different unique and handmade cocktail variants of Irish whiskey have been featured on the menus of renowned mixologists all over the world. In January 2020, Irish Distillers, a subsidiary of Pernod Ricard, a French drinks firm, unveiled a new Jameson Cold brew, which is a blend of Irish whiskey and coffee.

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The global Irish whiskey market is divided into four categories based on product type: single malt, single grain, pot still, and blended. In recent years, the blended sector has accounted for a substantial portion of the market in terms of volume, owing to its simplicity of manufacturing, as it combines several types of Irish whiskey. Furthermore, throughout the projected period, the global Irish whiskey market is expected to develop due to an increase in the number of whiskey consumers around the world. According to the Distilled Spirits Council of the United States, around 4.7 million 9-liter cases of Irish whiskey were sold in the United States in 2018, generating

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