Marketing Cloud Platform Market worth 11.8 Billion US$ till 2023 | Global Key Players- Adobe, Oracle, Sales force, IBM, SAP, Selligent, Pega systems, FICO, HubSpot , SAS and Others

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The Global Marketing Cloud Platform Market size is expected to grow from US$ 8.0 Billion in 2018 to US$ 11.8 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0% during the forecast period. The marketing cloud platform market is driven by various factors, such as growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, increase in smart mobile devices to drive the development of the mobile marketing platform, and emergence of location-based marketing.

#Complete report on Marketing Cloud Platform Market spread across 161 pages, profiling 21 companies and supported with tables and figures. Access Research at https://www.reportsnreports.com/purchase.aspx?name=1810799 .

The Marketing Cloud Platform helps companies create, manage, and execute customer engagement to drive revenue growth across industries. The platform allows organizations to create personalized and automated web-based marketing campaigns across touch points, such as email, social media, web, mobile, and websites.

“Among marketing functions, the sales channel to grow at the highest CAGR during the forecast period”
The marketer needs to find and choose an appropriate sales channel for the effective distribution of its content to its customers. The sales channel should reach the targeted and potential audience for the marketer. The sales channel should be dynamic, scalable, and should support the integration of different marketing tools.

“APAC to record the highest growth rate in the marketing cloud market during the forecast period”
The APAC marketing cloud platform market is expected to grow at the highest rate during the forecast period, due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region. APAC is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC marketing cloud market during the forecast period.

The Study Objectives of this report are:

• To forecast the size of the market and its segments with respect to 5 main regions, namely, North America, Europe, Asia Pacific (APAC), the Middle East & Africa, and Latin America

• To determine and forecast the size of the marketing cloud platform industry based on type, marketing functions, deployment mode, vertical, and region from 2018 to 2023

• To analyze various macroeconomic and microeconomic factors that affect the growth of the industry across the globe

• To analyze each submarket with respect to individual growth trends, prospects, and contribution to the overall market

• To track and analyze competitive developments such as acquisitions, new product launches/service launches/product enhancements, partnerships, agreements, and collaborations, and research & development (R&D) activities in the market

• To provide detailed information about the major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the marketing cloud platform market

• To profile the key players operating in the market and generate a comparative analysis based on their business overviews, service offerings, regional presence, business strategies, and key financials

Reason to buy this report
Marketing Cloud Platform Industry report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies.

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#Top Key Players in the “Marketing Cloud Platform Market” Include are Adobe (US), Oracle (US), Sales force (US), IBM (US), SAP (Germany), Selligent (Belgium), Pega systems (US), FICO (US), HubSpot (US), SAS (US), Sitecore (Denmark), Nielsen (US), Cheetah Digital (US), Hatchbuck (US), RedPoint Global (US), Optimove (US), MediaMath (US), Zeta Global (US), Sailthru (US), AgilOne (US), Maropost (US), Episerver (US), Emarsys (Austria), and Infusion soft (US).

Competitive Landscape
• Overview
• Market Ranking Analysis for the Marketing Cloud Platform Market
• Competitive Scenario
• New Service/Product Launches
• Business Expansions
• Mergers and Acquisitions
• Agreements, Collaborations, and Partnerships

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