Middle East & North Africa Digital Out-of-Home (DOOH) Market 2022: Emerging Trends, Growth Analysis, and Future Scope by 2028

The Middle East & North Africa Digital Out-of-Home (DOOH) Market report offers an in-depth assessment of market dynamics, the competitive landscape, segments, and regions in order to help readers to become familiar with the Middle East & North Africa Digital Out-of-Home (DOOH) market. It particularly sheds light on market fluctuations, pricing structure, uncertainties, potential risks, and growth prospects to help players to plan effective strategies for gaining successful in the Middle East & North Africa Digital Out-of-Home (DOOH) market. Importantly, it allows players to gain deep insights into the business development and market growth of leading companies operating in the Middle East & North Africa Digital Out-of-Home (DOOH) market.

The Middle East & North Africa Digital Out-of-Home Market is expected to register a CAGR of approximately 16% during the forecast period (2022 - 2027).

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Top Leading Companies of Middle East & North Africa Digital Out-of-Home (DOOH) Market are - ELAN Media, HyperMedia FZ LLC, Abu Dhabi Media, Dooha Media (Madaeen Al Doha Group), Emirates NEON Group, Lemma, Miawiah Egypt, Hills Advertising LLC and others.

Industry News and Updates:

- February 2022 - BackLite Media partnered with IQ Data to launch BackLite Intelligence, the region's highly innovative OOH advertising platform to utilize ''big data' on a local scale. The finest technology, deployed across BackLite's whole OOH network, will add exemplary value to advertisers across Dubai and Abu Dhabi with an avant-garde audience measurement data, centered around behavioral data linked to the millions of people who see BackLite's signs daily.

Key Market Trends:

Commercial Digital OOH Expected to Grow Significantly

- Commercial Digital OOH market is expected to grow with increasing construction of shopping malls, multiplexes, and commercial complexes. Consumers see mall advertising, viewing posters, and digital screens as a prominent way to stay up to date with the latest trends and products.
- Also, Tthe market for commercial digital OOH is anticipated to benefit from digital advertising in stadiums. With the increasing popularity of sports among the audience, the scale with popular sports is being conducted has widened. Following the increase in traction to capture demand for their brand and products, many of the companies are actively spending to advertise in the sports events.

United Arab Emirates Expected to Dominate the Market

- The United Arab Emirates is expected to dominate the Digital OOH Market in the MENA region amongst the GCC countries. With the increasing and ongoing shift towards smart city infrastructure throughout the region, the adoption of Digital OOH media is expected to rise. Several global companies are expanding their presence in the region by extending partnerships and collaborations with the Digital OOH providers in the region.
- In May 2022, Microsoft introduced the first cloud data centers in the Middle East region through an OOH campaign. The company collaborated with the providers of digital billboards solutions in Dubai to introduce its cloud datacenter services through an OOH campaign. 

Investigator Observers Strong Growth in Specific Regions:

- Europe Market (Germany, UK, France, Russia, Italy)

- Center East and Africa Market (Saudi Arabia, UAE, Egypt, Nigeria, South Africa)

- South America Market (Brazil, Argentina, Colombia)

- North America Market (United States, Canada, Mexico)

- Asia Pacific Market (China, Japan, Korea, India, Southeast Asia).

The Latest Industry Data Included in this Report:
- Middle East & North Africa Digital Out-of-Home (DOOH) Market Size & Analysis (2017 - 2027)
- Market Share Analysis of Middle East & North Africa Digital Out-of-Home (DOOH) Market (%),2017 - 2027
- Middle East & North Africa Digital Out-of-Home (DOOH) Market Share, By Brand
- Middle East & North Africa Digital Out-of-Home (DOOH) Market Share, By Company
- Middle East & North Africa Digital Out-of-Home (DOOH) Market Assessment & Opportunity (Value),2017 - 2027
- Major Companies Middle East & North Africa Digital Out-of-Home (DOOH) Market Value Analysis & Forecast
- Promising Middle East & North Africa Digital Out-of-Home (DOOH) Development by Major Companies
- Detailed Middle East & North Africa Digital Out-of-Home (DOOH) Portfolio of the Major Companies
- Major Deals in the Middle East & North Africa Digital Out-of-Home (DOOH) Market
- Major Companies Analysis

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