Milk Powder Market In-Depth Analysis and Marketing Strategies by 2025

Milk Powder Market is expected to reach $38.08 billion by 2025, registering a CAGR of 4.4% from 2018 to 2025. The report provides an extensive analysis of drivers & opportunities, changing market trends, competitive landscape, key segments, and market size & estimations.

COVID-19 Scenario
• Owing to lockdown imposed by governments during the COVID-19 pandemic, restaurants and hotels have been closed down. So, the demand from these end users has been reduced considerably, which in turn, affected the overall revenue.
• Moreover, reluctance of consumers to consume cold products such as yogurt, flavored milk, and ice-cream during the crisis affected the sales of milk powder. Logistical challenges also impacted sales.
• The import and export activities have been banned by some countries, and this led to the piling up of inventories in storage facilities of milk powder producers. Moreover, funds have been getting stuck in this process, so they are not able to make new investments.

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Changes in preferences with fast-paced lifestyle, its high nutritional value, and rise of retail networks in developing economies drive the growth of the global milk powder market. However, dieting trends and availability of additives hinder the market growth. On the other hand, usage of organic ingredients and development of new flavors present new opportunities in the coming years.

Whole milk powder contributed to more than half of the total market share in 2017 and is expected to maintain its leadership status by 2025. This is due to its characteristic being the most natural form of milk, demand from consumers requiring high calorie consumption, and usage in food items requiring thick consistencies. Skimmed milk powder would register the fastest growth with a CAGR of 5.3% from 2018 to 2025.

The confectionaries segment accounted for more than one-third of the total market share in 2017 and will dominate in terms of revenue throughout the forecast period. This is due to increase in demand for nutritional products and product innovations based on formulations, processing, and packaging. The infant formulas segment is expected to register the highest growth rate, with a CAGR of 5.7% from 2018 to 2025.

Based on region, LAMEA, followed by North America, is estimated to register the fastest CAGR of 5.5% during the forecast period. This is attributed to surge in dependency on packaged items and increase in consumption of infant formula. However, Asia-Pacific held the largest market share in 2017, contributing to more than two-fifths of the total share of the global milk powder market, and will maintain its dominance during the forecast period. This is due to changes in lifestyle and penetration of internet and social media leading to ease in availability of processed and packaged food.

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Leading market players analyzed in the research include Arla Foods amba, Danone, Dairy Farmers of America Inc., Fonterra Co-operative Group, Dean Foods Company, Lactalis Group, Kraft Foods Inc., Saputo Inc., Nestle S.A, and Schreiber Foods Inc.

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