Mobile Health Apps and Solutions Market Analysis and Forecast to 2026 | Top players Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX

The industry is projected to be mainly driven by growing healthcare expenditure and consumer changing lifestyle. Advancements in computing ability of mobile devices would bridge the gap between patient’s expectation and treatment delivered. The technology is perceived to be an enabler of quality healthcare. Though the industry is set to grow at a robust rate, lack of collaborations among healthcare service providers and low healthcare apps utilities awareness among the masses are major industry pitfalls.

Major players in the mobile health apps and solutions market include Runtastic, Nike, MyFitnessPal, Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, and Epocrates.

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Increasing use of digital health records by healthcare professionals is expected to boost the market. For instance, Royal Philips, in India findings of the 15-country Future Health Index (FHI) 2020 report stated that 76% of healthcare professionals in India use digital health records (DHRs).

Increasing initiatives by government bodies to launch mobile health apps is also expected to boost the market growth. For instance, in August 2019, the U.S Department of Veteran Affairs released free mobile app, the VA Launchpad to streamline health care access for veterans and caregivers.

However, lack evidence and imperil patient privacy in mHealth apps is expected to hinder the market growth. For instance, in February 2020, British Medical Journal in the paper ‘Data sharing practices of medicines related apps and the mobile ecosystem: traffic, content, and network analysis’ stated that mHealth apps lack evidence and imperil patient privacy.

Mobile Health Apps and Solutions Market Taxonomy:

Coherent Market Insights has segmented the mobile health apps and solutions market on the basis of following:

Operating System
Product Type
Therapeutic Application
Devices

Among device segments, smartphones are expected to dominate the market, followed closely by tablets through 2026. Tablets are expected to be most prominent in developed regions.

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