Oats Market Flourishes as Health and Wellness Trend Drives Sales

Ever since New York Times published a gloomy article on the prospect of oats owing to decline in seeding in May 1947, oats market has come a long way. The growth of oats appears promising by virtue of being regarded as the main breakfast staple in the U.S. The sheer attribution of providing nutritious meal without any need of supplementary ingredient has made it the first choice among consumers. At a time when people have been plagued by unhealthy food habits, thereby being prone to high blood cholesterol levels; oats helps lower blood cholesterol levels provided it is consumed regularly. These assimilation are according to the report titled, “Oats Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028,” which has been lately added to the repository of Market Research Hub (MRH). According to the study, in the wake of strengthening consumer preference, oats market is set to record a considerable growth rate. Soaring discretionary income coupled with the sedentary life style has made oats as the most favored ready-to-cook food. Meanwhile, fast paced life has made people opt for baked products such as oats. Moreover, oats help in combating obesity as it contain fewer calories compared to other cereals. Besides, significant existence of viscosity and beta-glucan in the oats satiates consumers. Further, health consciousness among consumers and awareness regarding the side effects of adulterated food, antibiotics and chemicals have paved way for oat-based products. No wonder, baked products are famous almost across all age groups.

The escalation in embracement of supermarkets along with the penetration of internet has bolstered the sale of oats. In addition, the advent of food courts which provide the access to food and beverages during shopping activities has garnered the attention of consumers.

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Oats Market: Report Synopsis

The report provides an exhaustive analysis on the oats market. Further, the report peruses drivers, restraints, opportunities and trends of the market. The report does a comprehensive analysis by segmenting the market on the basis of product type, end-use, distribution and region.

The report assesses the value chain of the market. Further, the report incorporates the company profiles of the prominent manufacturers of oats in North America, Latin America, Europe, APAC, Australia and New Zealand and Middle East and Africa.

The report also comprises of essential data points in the modelling approach: food and beverage industry scenario, comparison between oats and other grains, dietary content of various breakfast products, namely.

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Oats Market: Research Methodology

A thorough research methodology has been adopted with respect to primary and secondary research. The nuggets of information in the report is the result of an in-depth secondary research, primary interviews and in-house reviews by expert panel. One of the features of this report is that analysis has been done on the basis of absolute dollar opportunity which is often shunned while projecting the market.

The secondary research incorporates company websites, SEC filings and presentations by investors, industry white paper and statistical database. The primary research embodies face to face interviews, phonic interviews and e-mail interaction. To furnish the readers with authentic report, a panel of expert delineates the data collected from different sources.

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