Oryzanol Market Report 2024: Key Findings and Forecast

The oryzanol market size has grown rapidly in recent years. It will grow from $2.58 billion in 2023 to $2.89 billion in 2024 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to rising health consciousness boosts oryzanol supplement sales, increased per capita income to stimulate market development, growing oryzanol demand in the food and beverage sector, growth of sports supplements industry, rising demand for natural antioxidants.

The oryzanol market size is expected to see rapid growth in the next few years. It will grow to $4.50 billion in 2028 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to increasing prevalence of hyperlipidemia, spike in diseases to aid market expansion, increasing use of oryzanol supplements, increasing demand of natural ingredients in cosmetics, increasing adoption of plant-based diets. Major trends in the forecast period include technological advancements in extraction, sustainability concerns, health and wellness trends, market consolidation, innovations in product formulations.

Market Overview -
Oryzanol refers to a group of natural compounds found in rice bran oil, as well as in other cereals like wheat and barley. These compounds have antioxidant properties, which help protect cells from damage caused by free radicals. These are extensively used in supplements and fortified foods for its perceived health benefits.

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Impact Of Consumer Health And Wellness Trends On The Oryzanol Market
The rising consumer focus on health and wellness is expected to propel the growth of the oryzanol market going forward. Consumer focus on health and wellness refers to the growing emphasis and importance that people give on preserving and enhancing their physical, mental, and emotional health. The increasing consumer focus on health and wellness is driven by a growing awareness of the interconnectedness of physical and mental well-being, leading individuals to prioritize holistic well-being through informed lifestyle choices, including dietary trends, mindfulness practices, and stress management techniques. Oryzanol promotes consumer health and wellness by acting as a natural antioxidant, reducing inflammation, and helping to lower cholesterol levels. For instance, in April 2023, according to an online survey of 1,022 Americans ages 18 to 80 conducted by the International Food Information Council (IFIC), a US-based nonprofit organization, 52% of Americans reported that they followed a diet or eating pattern in the past year, a significant increase from the past few years (39% in 2021), which increased compared to previous years and is expected to rise in the coming years. Therefore, the rising consumer focus on health and wellness is driving the growth of the oryzanol market.

Competitive Landscape -
Major companies operating in the oryzanol market are Merck KGaA, Fujifilm Group, Huadong Medicine Co. Ltd., Jiangsu Hengrui Pharmaceuticals, Swanson Health Products, Oryza Oil and Fat Chemical Co., ChromaDex Inc., Sunrise New Energy, Organic Herb Inc., Shanghai Freemen LLC, Sure Chemicals Co. Ltd., Nutra Green Biotechnology, Tokyo Chemical Industry, NutriScience Innovations LLC, Kingherbs Limited, Ricela Health Foods Ltd., Kangcare Bioindustry Co., Honson Pharmatech Group, Okayasu Rubber Co. Ltd., Puyer Group, Source Natural Foods & Herbal Supplements Limited, Wuxi Accobio Biotech Inc., Grupo Lala S.A.B, Henry Lamotte Oils, Shaanxi Pioneer Biotech Co. Ltd., Fengchen Group Co. Ltd., TSUNO Rice Fine Chemicals Co. Ltd., Xi'an Gaoyuan Bio-Chem Co. Ltd., Zheijang Delekang Food Co.

Innovative Use Of Gamma Oryzanol In Managing Cholesterol And Triglycerides
Major companies operating in the oryzanol market are developing innovative products, such as Gamma Oryzanol, to manage elevated cholesterol and triglyceride levels. Gamma-oryzanol is a mixture of lipids derived primarily from rice bran and rice bran oil. It consists of ferulic acid esters of phytosterols and triterpenoids, such as cycloartenyl ferulate, 24-methylenecycloartanyl ferulate, and campesteryl ferulate. For instance, in June 2021, Ricela Group, an India-based company that produces and exports refined rice bran oil, launched gamma oryzanol, a natural antioxidant in the form of vegetarian capsules. Ricela gamma oryzanol contains 150 mg of gamma oryzanol per capsule. Gamma oryzanol is a nutrient present in rice bran oil that provides numerous physiological benefits and helps maintain good health.

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Key Segments -

The oryzanol market covered in this report is segmented -

1) By Product Type: Pharmaceutical Grade, Food Grade
2) By Source: Rice Bran Oil, Wheat Bran, Fruits And Vegetables
3) By End-Use: Pharmaceuticals, Cosmetics, Nutraceuticals, Sports Supplement, Animal Feed

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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