PLANNING IS KEY FOR PUTTING ON A GOOD SHOW

There is a plethora of exhibitions during the year placing a strain on staff time, but businesses that appoint an outside agency for planning their show requirements can get a head start on making as many people as possible aware of their products, brands or services.

Companies that invest a lot of time and money into exhibitions need to get as much value from them as possible in terms of sales leads and media coverage, which is why experienced PR and marketing agencies like Allott and Associates (Allotts) can make the difference between success and failure.

Getting positive results from exhibiting at trade shows requires a pre-event strategy encompassing the creation of a wow factor, pre-publicity, show invites and of course a great stand location.

Allotts offers full exhibition support including pre-planning, liaising with the show organisers, social media management, on-stand support, pre-event publicity, invites to members of the press and potential customers to visit your stand, and post-show follow-up sales enquiries for the client to convert.

Exhibitions are a great place to unveil a new product or a major investment. The advantage of getting the launch right at an event is enormous in terms of generating interest, so spreading the word through platforms such as Twitter and Facebook, as well as a traditional pre-show press releases, backed up by digital press packs for journalists to pick up at the show, will maximise your show exposure to potential customers.

Standing out from the crowd is crucial – so ensure your stand is a real showstopper, preferably with exciting visual images and equipment demonstrations. Allotts’ comprehensive range of services includes stand design, production of graphic pop up display stands and management of larger stand construction projects.

Allotts’ managing director, Philip Allott commented: “Nobody can guarantee quick payback from an exhibition but pre-planning and on-site support from an agency like ours will shorten the odds by establishing a strategy and focusing on attracting visitors, generating sales leads and ensuring the oxygen of publicity.”
If you would like more information on how Allotts’ exhibition support services contact our northern office: + 44 (0) 1423 867 264 or our southern office: + 44 (0) 207 257 2017 or alternatively visit www.allottandassociates.co.uk

Allott and Associates Ltd
Public Relations and Marketing Consultants
Claro Chambers, 42 High Street, Knaresborough
North Yorkshire, HG5 OEQ

Tel: +44 (0)1423 867264

Southern office: Trinity House, 45 Camden Road, London, NW1 9LR
Tel: + 44 (0) 207 257 2017

Allott and Associates Ltd is an award-winning full-service agency and provides all the services you would expect from an in-house marketing department. Established for over 20 years, Allott and Associates Ltd has the marketing resources, experience and determination to help your organisation attain its strategic objectives.

Currently the agency is proactively involved in marketing campaigns in the UK, mainland Europe, Turkey, the US and Australia.

Many of the company’s clients are involved in business-to-business (B2B) activities including food, beverages, packaging, electronics, engineering, logistics, pharmaceuticals and printing together with numerous related markets. The company is also experienced in providing marketing support to a number of service sectors, including education, local and central government, the MOD and the facilities management sector.

Key marketing services provided by Allott and Associates Ltd include public relations, social media, GDPR compliance, design, marketing consultancy, photography, advertising, direct-mail, website development, research, exhibition support, corporate events and film making.

For 2018, the agency is offering a fully automated marketing service. This service allows companies to send emails and graphics that are diary scheduled over a few days, weeks or even months. The recipient’s behaviour is monitored and depending on their response another email will be sent asking if they would like a phone call. The most enthusiastic of the email recipients, typically 5% who have clicked and read everything, are scheduled by Automatic Marketing as warm leads for the company’s sales team.

In addition to its core marketing activities, Allotts is providing businesses with full GDPR compliance support. The agency provides GDPR audits, drafting of privacy statements, DPO support, in-house staff training and full or half day bespoke training courses resulting in a practical plan of action that businesses can implement themselves.

For more information and a bespoke quotation on any aspect of our business, please give Allott & Associates Ltd a call on +44 (0) 1423 867264 or visit the website at www.allottandassociates.co.uk.