Retail automation refers to the use of automation technologies and processes to carry out different retail operations

Automation enables the retailers to perform and experience secured retail processes, with smart automated products such as interactive kiosks, self-checkout systems, and electronic shelf labels (ESLs), barcode and radio-frequency identification (RFID) devices. Some of the products suitable for warehouse automation are automated guided vehicles (AGVs), automated conveyors, and automatic storage and retrieval systems (ASRS). The overall retail automation market is expected to grow at a CAGR of 10.96% during the forecast period. The leading players in the retail automation market are Datalogic S.p.A (Italy), First Data Corporation (US), NCR Corporation (US), Fujitsu Limited (Japan), and Toshiba Global Commerce Solutions Inc. (US).

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Datalogic S.p.A. (Italy) is one of the leading players in the retail automation market. The company intends to implement various strategies to stay ahead in the competitive market. The company plans to focus on constant product and process innovation to meet the market and customer needs. Technology, which is used in product and process innovation, is one of the essential factors boosting the growth of the company. The company generates high revenues from the market in Europe. The company strives to retain its top position in the retail automation market through the strategy of product launches. Recently, in January 2017, the company launched the various retail solutions such as Magellan 3400VSi scanner, Magellan 3500HSi scanner, DLR-BT001 RFID pocket reader with Bluetooth wireless technology, DLR-TL001 low-cost temperature logger, and DLR-DK001 desktop UHF RFID reader at "Retail Big Show 2017" held in New York.

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First Data Corporation (US) is another key player in the retail automation market. The company focuses on the diversification of its product portfolio to offer integrated solutions such as debit, prepaid, credit, and Clover platform as well as a suite of security products to its customers; this also helps it to increase its market share in the e-payment domain. First Data Corporation focuses on partnerships to expand its business and increase revenues. It would also help the company to broaden its geographic coverage regionally and nationally and expand its presence in various industries. For instance, in 2017, the company partnered with ShopKeep (US). As part of this partnership, First Data is intended to distribute the PoS software of ShopKeep through its distribution network comprising major bank partners and retail partners, and a network of independent sales organizations.

The other major companies operating in the retail automation market include Honeywell Scanning and Mobility (US), KUKA AG (Germany), Wincor Nixdorf AG (Germany), Zebra Technologies Corporation (US), Pricer AB (Sweden), Posiflex Technology, Inc. (Taiwan), and E&K Automation GmbH (Germany).

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