Rotogravure Printing Inks Market Detailed Analytical Overview by 2025

The origin of printing can be traced back to several centuries ago. The earliest picture paints were produced from wood blocks in Japan. In 1859, the evolution of intaglio process introduced a method wherein an image was etched onto the plate rather than relying on the skilled art of engraving. This method further evolved into the gravure or rotogravure process which is used commercially. Rotogravure printing is a type of intaglio printing process where copper cylinders rotate inside a gravure-ink-filled pan, which consequently transfers an image onto surfaces generally made of PVC, PET, PE and paper. In this printing process, the ink dries before the paper reaches the next printing station, thus producing smudge-free overprints.

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Rotogravure printing inks are composed of inorganic or organic pigments or dyes suspended or dissolved in a solvent medium to facilitate the flow of ink so that it may be transferred onto the printing surface. Chemically, rotogravure printing inks are colloidal systems comprising fine pigment particles, dispersed in an aqueous medium or in an organic solvent. Rotogravure printing inks are used where high quality, sharp and fine lines are required, such as in greeting cards, magazines, wallpapers, wrapping papers, advertising materials including brochures, catalogs, self-adhesive labels and in the flexible packaging industry. High speed drying systems are required for such inks in order to minimize printing defects and enhance dry performance. Rotogravure printing inks are relatively more long lasting.

Steady growth of industries such as packaging are expected to be essential drivers for the rotogravure printing inks market. Rotogravure printing inks have been gaining momentum worldwide on account of their low per unit cost and high quality image reproduction. The increasing demand for processed foods is expected to lead to a rise in the demand for food packaging, which in turn is anticipated to drive the growth of global rotogravure printing inks market.

Increasing consumption of flexible packaging products, supported by a rising demand from end use segments such as package printing, magazines printing and other commercial printing applications in developing economies such as China and India is expected to drive demand for the rotogravure printing inks market in the forecast period. Thus, growing consumption in Asia-Pacific region is expected to be a paramount driver for the growth of rotogravure printing inks market.

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However, certain issues pertaining to drying rates and performance to cost among others have been associated with water-based rotogravure printing inks. Moreover, solvent based formulations for rotogravure printing inks pose serious environmental concerns. These aforementioned factors are expected to act as an impediment to growth of the global rotogravure printing inks market. Moreover, the rotogravure printing inks market is set to witness steady growth due to rapid urbanization and growth of the FMCG sector.

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