Scented Candles Market Size, Share,Growth, Industry, Forecast and outlook (2024-2031)

Wider options of scented candles have become accessible for enhancing the atmosphere in surroundings. There is an increase in demand for scented candles as a result of people spending more time in houses that aim to improve their living spaces. Scented candles are in demand because of their aroma as well as their visual appeal. It is easily adaptable and blend well with a variety of home decor types because they come in a variety of forms, sizes and designs.

Asia-Pacific is among the growing regions in the global scented candles market covering more than 1/3rd of the market Asia-Pacific such as India, Japan and China has significant growth and development of the scented candles market. For instance, on 1 December 2022, through 156 distinct variations, Tara Candles created its own brand of scent candles and also provides its candles to five-star hotels. India is one of the world's top candle exporters and scented candles are becoming more and more popular there.

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Market Dynamics

Scented candles have fusion with essential oils and are gaining popularity as they provide therapeutic benefits and natural fragrances. Essential oil used 10-11% and they are diluted. Essential oils derived from plants offer various health benefits, such as improving focus and relieving headaches or congestion. When inhaled, some essential oils are thought to provide particular health advantages. Citrus oils like lemon and orange can elevate mood and give a sensation of energy, while peppermint oil may help with headache relief and focus.

For instance a report by e-times, that scented candles improve sleep and reduce stress and anxiety. Aromatherapy is used for reducing stress and anxiety it offers benefits such as it reduces heart rate and blood pressure. Scented candles with calming scents can help improve sleep quality. Lavender and chamomile, for example, have sleep-inducing properties that can aid in falling asleep faster and experiencing deeper sleep. Furthermore, scented candles create a soothing environment.

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Segment Analysis

The Paraffin wax manufacturing process is cost-effective when compared to traditional candle wax. The wax has huge availability that makes it easily accessible for candle manufacturers. The abundance of wax ensures a consistent supply as there is a growing demand for scented candles. The wax offers excellent retention properties, allowing them to hold fragrance when combined with other fragrance oils.Paraffin wax, also called mineral wax, releases volatile organic compounds. The waxes are more often used across different candles brand because it holds a large amount of fragrance and color. It has different melting points that make them suitable for the production of different types of candles. Compared to certain other waxes, paraffin wax may hold more scent. The implies that paraffin candles may release scents that are more robust and enduring, which may appeal to customers who place a high value on fragrance.

Competitive Landscape

The major global players include Village Candle, Portmeirion Group PLC, Yankee Candle Company, MVP Group International, Inc, Estee Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York and Thymes, LLC.

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