Shaping the Facial Tissues Market in 2025: Kruger Products Introduces Eco-Friendly Bonterra Range Of Tissue Products To Cater To Shifting Consumer Demands

How Big Is the Facial Tissues Market Expected to Be, and What Will Its Growth Rate Be?
The market size of facial tissues has seen robust growth over the past few years. The market is projected to expand from a worth of $10.79 billion in 2024 to $11.56 billion in 2025, indicating a compound annual growth rate (CAGR) of 7.1%. This significant surge in the historical timeframe can be traced back to factors such as heightened awareness of sanitation, ease of access, an increase in disposable income, strategic marketing and branding, as well as the prevalence of allergies and seasonal illnesses.

In the forthcoming years, the facial tissues market is anticipated to experience robust expansion. The estimated growth is to reach $14.77 billion by the end of 2029, with a compound annual growth rate (CAGR) of 6.3%. The expansion within the projection period can be credited to factors such as the demand for eco-friendly and sustainable products, escalating health concerns, preferences for customized and personalized items, market proliferation in emergent regions, and changing consumer predilections. Key trends in the projection period involve the use of sustainable materials, tissues with anti-viral and anti-bacterial features, designer and limited-edition tissues, compact packaging, intelligent packaging, and dispensers.

What Are the Primary Growth Drivers for the Facial Tissues Market?
An increase in antibacterial and antiviral facial tissue demand is a result of the escalating numbers of bacterial and viral infections. Facilitating the prevention of harmful microbe transmission, these tissues undergo sterilization in the production phase. Furthermore, these specially designed tissues contain antiviral and antibacterial agents, to neutralize cold-causing bacteria and restrict the dissemination of flu viruses found in sneezes, coughs, or nasal secretions. For example, the Denmark governmental research body, Statens Serum Institut, stated that there has been an upsurge in invasive pneumococcal disease incidents, rising from 553 cases in 2022 to 622 in 2023, reported in May 2024. In a report released in August 2024 by the Australian Bureau of Statistics, an Australian government subsidiary, it was noted that influenza cases increased from 426 in 2022 to 598 in 2023, with associated deaths surging correspondingly. Consequently, the facial tissues market is being propelled by the increasing incidence of bacterial and viral infectious diseases.

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Who Are the Dominant Companies Influencing Facial Tissues Market Trends?
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

How Is the Facial Tissues Market Evolving?
Leading enterprises in the facial tissue market are introducing innovative products like the Bonterra line of tissue items in a bid to meet customer needs more effectively. The Bonterra collection is a groundbreaking, eco-conscious range of domestic paper goods containing At-Home bathroom tissue, paper napkins, and facial tissues. For instance, Kruger Products, a paper manufacturing company based in Canada, introduced its Bonterra line of tissue materials to the Canadian market in March 2022. This collection is manufactured from 100% repurposed paper that has obtained FSC certification and is packaged without plastic. The unveiling of the Bonterra line exemplifies the recent advancements in the facial tissue market, fostered by evolving consumer tastes and the growing demand for environmentally friendly, practical, and potent facial tissue goods.

What Are the Different Segmentations in the Facial Tissues Market?
The facial tissues market covered in this report is segmented -

1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Super markets And Hyper markets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues

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Which Region Is at the Forefront of the Facial Tissues Market?
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

What Is Covered In The Facial Tissues Global Market Report?

- Market Size Analysis: Analyze the Facial Tissues Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Facial Tissues Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Facial Tissues Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Facial Tissues Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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