Smartwatch Market Report, Development and Leading Brands Product Strategies in Healthcare | Valuates Reports

Smartwatches are one of the most mature smart wearable devices. Over the years, smartwatches have evolved to focus on the role of biometrics in healthcare applications and have become an important gadget for remote health monitoring during the COVID-19 pandemic. As a result, the usability of smartwatches has increased significantly, thereby driving up its market growth. This report looks into the growth momentum of the smartwatch industry; finds out the development trends of smartwatches in healthcare applications while examining product strategies of leading brands, including Apple, Samsung, and Google.

Key Companies:
• Apple
• Cerner
• Dexcom
• Fitbit
• Garmin
• Google
• Oppo
• Pebble
• Puma
• Samsung
• Scripps
• Sony
• Stanford Medicine
• Suunto
• Vivify Health
• WellCare
• XTC

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Table of Contents

1.Smartwatch Market Analysis

1.1 Market Positioning: Targeting Healthcare/Sports/Children to Complement Services Provided by Smartphones

1.2 Global Shipments: 138.7 Million Units by 2025

1.2.1 Rising Health Awareness, Diversified Applications, and Declining Prices Drive Market Growth

1.3 Brands Market Share: Apple as Market Leader and Unipolar Superpower in a Multipolar Market
2.Trends in Smartwatches for Healthcare Applications
2.1 From Biometrics Monitoring to Specialized Medical Use
2.1.1 Heart Rate and Blood Oxygen: Detects Blood Volume and Concentration Changes with PPG; Heart Rate Monitoring is Mature due to Early Adoption

2.1.2 Heart Rhythm: Collects ECG Signals and Draws ECGs Using Electric Shock Pads; Develops AI Capable of Interpreting Various Waveforms

2.1.3 Pulse/Blood Pressure: Estimated from ECG and PPG Signals; Some Smartwatches Have Been Certified as Medical Products

2.1.4 Stress and Sleep: Analyzes Activation of Nervous Systems via HRV; Leading Vendors Trying to Improve Accuracy by Detecting Sweat Secretion

2.1.5 Blood Glucose: Non-invasive Blood Glucose Measurement as Leading Smartwatch Vendors’ Next Focus

2.1.6 Summary
3. Product Strategies of Three Leading Brands
3.1 Apple: Enhances Measurement Functions and Creates a Data-sharing Ecosystem to Increase User Loyalty
3.1.1 Next Phase: Blood Pressure Measurement and Longer Battery Life

3.1.2 Expands from Integration to Sharing of Health Data
3.2 Samsung: Develops Emerging Biometrics Applications and Increase Medical Use of Smartwatches

3.3 Google: Uses Smartwatches to Facilitate Medical Research and Aggressively Expands Wear OS Market Share
4. MIC Perspective

List of Figures

Figure 1. Market Positioning of Smartwatches

Figure 2. Worldwide Smartphone Shipment Volume and Growth Rate

Figure 3. Smartwatch Brands’ Market Share in 2021

Figure 4. Measurement of Heart Rate and Blood Oxygen Using PPG

Figure 5 Measurement of Heart Rhythm using ECG

Figure 6. Measurement of Pulse Wave and Blood Pressure

Figure 7. Stress Measurement via EDA and Stress Relief Application

Figure 8. Evolution of Biometrics Modules in Apple Watch

Figure 9. Apple Health

Figure 10. Evolution of Biometrics Applications of Samsung’s Smartwatches

Figure 11. Google Wear OS Strategy.

List of Topics
• Development of the smartwatch market and includes global smartwatch shipment volume forecast for the period 2021-2025, touching on smartwatch market and brand positioning.
• Trends in smartwatches used in healthcare applications from biometrics monitoring to specialized medical use, including five major functions of smartwatches in healthcare.
• Product strategies of Apple, Samsung, and Google, touching on their major focus and next phase of development for smartwatches.

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