Surging Popularity of Triple-Play Services Fueling MVNO Market Boom

The global mobile virtual network operator (MVNO) market reached a value of $66,582.0 million in 2020, and it is predicted to generate a revenue of $139,663.0 million by 2031. According to the forecast of the market research company, P&S Intelligence, the market will register a CAGR of 7.1% from 2021 to 2031 (forecast period). The market is being driven by the rising use of mobile devices, burgeoning requirement for affordable mobile services, increasing penetration of triple-play services in emerging economies, and soaring need for high-speed internet connectivity.

Triple-play services are basically bundled packs provided by service providers and they consist of television, latency-sensitive telephone, and broadband internet access services. These services have become very popular in North America in recent years, with telecom operators in the U.S. increasingly focusing on providing triple-play services in order to achieve higher customer retention and provide better value. Owing to these factors, it is predicted that these services will be delivered all over the world through the internet in the coming years.

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Besides the aforementioned factors, the growing requirement for improved mobile internet and voice and video calling services is also driving the MVNO market across the world. Depending on business model, the market is classified into reseller MVNO, service MVNO, and full MVNO. Amongst these, the full MVNO category is predicted to exhibit the highest growth rate in the forthcoming years. Non-telecom participants, such as financial institutions, postal service providers, and retailers are predicted to enter the industry via the full MVNO business model in the upcoming years.

As the MVNOs operating under the full model offer their own SIM cards, take complete ownership of customers, create better business relationships, and upsell their own services as value-added services, they are rapidly becoming popular across the globe. When subscriber is taken into consideration, the MVNO market is divided into enterprise and consumer. Between these, the consumer category held the larger share in the market in the years gone by, and this trend will continue in the coming years as well.

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The surging number of mobile network subscribers and increasing use of mobile devices are fueling the expansion of the market. Globally, Europe is predicted to dominate the MVNO market in the years to come, primarily because of the existence of numerous MVNOs in the region. Moreover, the success of MVNOs in the region has led to a sharp rise in competition among various telecom operators, which has, in turn, caused reduction in the prices of telecom services. Furthermore, the provision of various integrated services, such as voice over internet protocol (VoIP), by MVNOs is also supporting the expansion of the regional market.

Hence, it can be said with confidence that the market will grow sharply in the forthcoming years, mainly because of the increasing use of mobile devices, rising internet penetration, soaring popularity of triple-play services, and burgeoning need for improved video and voice calling services and mobile internet all over the world.

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