United Kingdom (UK) SME Insurance Market May See a Big Move with AXA, Aviva, Zurich, Barclays, Lloyds Bank

A new research document is added in HTF MI database of 26 pages, titled as 'United Kingdom (UK) SME Insurance - Competitor Dynamics 2021' with detailed analysis, Competitive landscape, forecast and strategies. Latest analysis highlights high growth emerging players and leaders by market share that are currently attracting exceptional attention. The identification of hot and emerging players is completed by profiling 50+ Industry players; some of the profiled players are AXA, Aviva, Zurich, Bupa, AA, NFU Mutual, Barclays, Lloyds Bank, Hiscox, Simply Business, Admiral, Direct Line, RSA Insurance, Swinton. The Market has witnessed continuous growth in the past few years and may grow further during forecast year 2021-2026.

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Summary
United Kingdom (UK) SME Insurance - Competitor Dynamics 2021

AXA and Aviva remain the market leaders for UK SME insurance, but the fall in the latter’s percent of respondents has widened AXA’s advantage. However, Aviva differentiates itself by selling a greater number of contracts through brokers. This division is significant, as brokers accounted for almost half of the purchasing channel for SME insurance in 2020. In third place, Zurich stands out by having higher net promoter scores than those of the largest two providers, demonstrating an ability to deliver high customer satisfaction levels. In fourth place, Barclays continues to have a strong market presence for SME insurance, capitalizing on its customer relations for business banking. While the UK SME insurance market is dominated by AXA and Aviva, outlier insurers such as Allianz, Hiscox, AA, and Admiral continue to strengthen their market presence through product specialization.

This report identifies which insurers lead the way in the SME segment and examines how they are developing their propositions, while also highlighting how competitor positions vary between micro, small, and medium enterprises. It reveals which insurers are winning over brokers and with which companies SMEs are placing their business.

Scope
- At 7.8% share, AXA’s market position remains unchanged from 2019.
- Aviva’s share fell from 7.6% in 2019 to 6.9% in 2020, yet brokers are more likely to sell both packaged and non-packaged SME insurance from this provider.
- Barclays sells the most insurance contracts to SMEs with a 20.0% market share of the banking channel.

Reasons to Buy
- Identify trends that are driving changes in the SME insurance market.
- Assess the financial performance of competitors.
- Identify efficient distribution strategies that complement and support customer purchasing behavior.

Companies Mentioned in the Report
AXA
Aviva
Zurich
Bupa
AA
NFU Mutual
Barclays
Lloyds Bank
Hiscox
Simply Business
Admiral
Direct Line
RSA Insurance
Swinton
LV=

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Table of Contents
1. Executive Summary
1.1 AXA leads the market for SME insurance
1.2 Key findings
1.3 Critical success factors
2. UK SME landscape
2.1 AXA and Aviva remain the market leaders for UK SME insurance in 2021
2.2 Brokers are integral to the distribution of commercial insurance
2.3 Barclays leads bancassurance
2.4 Influence of PCWs in the UK SME insurance market
2.5 The strengths of the three leading providers
2.6 Insurers can challenge the SME competitive landscape

....Continued

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