Vietnam Coffee Market Poised for Transformation: Reaches 36.51 Million 60-Kilogram Bags in 2023, Driving Growth in the Beverage Sector

𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐫𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐞𝐜𝐭𝐨𝐫

The 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 size is projected to reach a volume of 36.51 million 60-kilogram bags in 2023. Vietnam continues to hold a significant position in the global coffee market due to its high production of Robusta coffee, which accounts for 94% of the nation's coffee output. Despite being a major coffee exporter, only 10% of the coffee produced is consumed domestically, with the remaining 90% exported as green coffee.

𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

Coffee is a vital part of Vietnam's economy and culture, dating back to its introduction during French colonial times. Today, Vietnam is the second-largest coffee producer globally, with robust growth driven by an increasing shift toward instant coffee products due to convenience and affordability. Coffee plays a dual role in Vietnam's market, serving both domestic consumption and export needs. The market is bolstered by urbanization, rising disposable income, and the growing café culture among the younger demographic.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝𝐬? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲:https://www.stellarmr.com/report/req_sample/Vietnam-Coffee-Market/125

𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬

𝟏. 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐒𝐡𝐢𝐟𝐭𝐬 𝐅𝐮𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐫𝐨𝐰𝐭𝐡

The rise in busy lifestyles and long working hours has fueled the demand for convenient coffee formats. Instant coffee blends are becoming increasingly popular, especially among Millennials, due to their quick preparation and affordability. The consumption of soluble coffee in Vietnam has consistently grown compared to other Asian countries.

𝟐. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐚𝐧𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐃𝐫𝐢𝐯𝐞𝐫𝐬

Coffee holds a significant place in Vietnam's culture, introduced during the 19th century by the French. With coffee prices as low as $0.5 per cup, it is accessible across all societal classes. Vietnam's position as the second-largest global coffee producer and its heavy reliance on the agricultural sector further underscore the market's economic importance.

𝟑. 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧

The younger generation's increasing preference for cafe culture, coupled with higher disposable incomes and urbanization, is driving demand for innovative coffee products. Manufacturers are responding by offering flavorful instant coffee blends (e.g., 2-in-1, 3-in-1 products) that cater to traditional Vietnamese tastes.

𝟒. 𝐄𝐱𝐩𝐨𝐫𝐭 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐃𝐨𝐦𝐞𝐬𝐭𝐢𝐜 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬

While 90% of Vietnam's coffee production is exported as green coffee, only 10% is consumed domestically. Foreign investment dominates coffee exports, accounting for 60-65% annually. This poses challenges for local growers, who require greater government support to compete with global players.

𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐜𝐚𝐧 𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:https://www.stellarmr.com/report/enquire_now/Vietnam-Coffee-Market/125

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:

The market's growth is driven by various factors, including an increasingly busy lifestyle, which encourages the adoption of instant coffee blends over traditional ground coffee. Vietnam's coffee prices remain affordable, with street prices as low as $0.5, making it accessible to all income groups. The influence of international coffee chains, such as Starbucks, and the expansion of local brands like Trung Nguyen, are fostering growth in the domestic coffee segment. Additionally, rising demand among Millennials and teens for convenient, instant coffee products and innovative packaging formats is further accelerating market expansion.

𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:

The Vietnam coffee market is witnessing a shift in consumer preferences toward 2-in-1, 3-in-1, and 4-in-1 instant coffee products. Vietnamese coffee drinkers still cherish roasted and ground coffee for its full-bodied and original flavor, but instant coffee blends are growing in popularity due to changing lifestyles. Furthermore, the rise of café culture and e-commerce retail channels is significantly shaping the market. Manufacturers are increasingly introducing flavorful, innovative products tailored to Vietnamese tastes, while advancements in digitization and urbanization continue to boost the market's overall development.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐮𝐥𝐥 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 @https://www.stellarmr.com/report/req_sample/Vietnam-Coffee-Market/125

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭:

By Source

Arabica
Robusta

By Type

Instant Coffee
Ground Coffee
Whole Grain
Others

By Process

Caffeinated
Decaffeinated

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐯𝐢𝐬𝐢𝐭:https://www.stellarmr.com/report/Vietnam-Coffee-Market/125

𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐨𝐟 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐂𝐨𝐟𝐟𝐞𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞?

Nestle
Bien Hoa Vinacafe Joint Stock Company
Len's Coffee LLC
Starbucks Coffee Company
Phuc Long Trading Production Company Limited
Anni Coffee
Highlands Coffee

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

♦ Brazil Coffee Market https://www.stellarmr.com/report/Brazil-Coffee-Market/86

♦ China Coffee Market https://www.stellarmr.com/report/China-Coffee-Market/87

♦ Columbia Coffee Market https://www.stellarmr.com/report/Columbia-Coffee-Market/88

♦ Italy Coffee Market https://www.stellarmr.com/report/Italy-Coffee-Market/500

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

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sales@stellarmr.com

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