Whiskey Market - What Are The Main Factors That Contributing Towards Industry Growth?

Whiskey Market by Product Type (Irish Whiskey, Scotch Whiskey, Japanese Whiskey, American Whiskey and Canadian Whiskey) and Distribution Channel (On-Trade and Off-Trade): Global Opportunity Analysis and Industry Forecast, 2020–2027." According to the report, the global whiskey industry was estimated at $59.63 billion in 2019, and is expected to hit $86.38 billion by 2027, registering a CAGR of 4.9% from 2020 to 2027.

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COVID-19 scenario-
• The outbreak of the pandemic has directly hit the global whiskey market. The lockdown had a substantial toll in the industry. In the first phase of the lockdown, most of the retail F.L owners were brought to close their stores for an indefinite period. However, from the third phase, the sale of whiskey is resumed to a certain extent.
• Also, the bars and restaurants that used to garner huge sales from serving whiskey have been highly affected, as it will take enough time for people to earn back the trust in living a social life yet again.

Rise in spirit tourism and expansion of global consumer base are the major factorsfueling the growth of the global whiskey market. On the other hand, strict regulations regarding advertisement curtail down the growth to certain extent. Nevertheless, swelling demand in the Asia-Pacific region and increase in the craving for organic whiskey are anticipated to pave the way for multiple opportunities for the key players in the industry.

Based on distribution channel, the off-trade segment accounted for more than half of the global whiskey market revenue in 2020 and is anticipated to retain its dominance by 2027. Rise in sales promotions through in-store strategies such as price off promotions, tastings for selective products and others fuels the segment growth. Simultaneously, the on-trade segment would manifest the fastest CAGR of 5.4% throughout the forecast period. Rapid urbanization, surge in consumer expenditure, and increase in global young–adult demographic have led to an upsurge in the on-trade sales channel for the whiskey market, thereby boosting the segment growth.

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Based on product type, the scotch whiskey segment contributed to more than two-fifths of the global whiskey market share in 2020 and is projected to rule the roost by the end of 2027. Its rich and smooth flavor drives the growth of the segment. Also, the fact that scotch whiskey is used as a mixer in cocktails has further expanded the market base among young consumers. The Canadian whiskey segment, on the other hand, would portray the fastest CAGR of 6.6% from 2020 to 2027.This is attributed to its affordability and unique texture.

Europe, followed by North America, to maintain the lead status-
On the basis of region, the global whiskey market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, New Zealand and Rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).Europe was the prominent market in 2019 and accounted for the maximum global whiskey market share owing to the tremendous popularity and substantial consumption of alcohol in the region. However, the Asia-Pacific region is expected to grow at the highest CAGR during the forecast period.

Top Key Players: Diageo plc., Pernod Ricard, William Grant & Sons Ltd, Bacardi Limited, Beam Suntory, Inc., The Brown–Forman Corporation, Constellation Brands, Inc., Asahi Group Holdings, Ltd., La Martiniquaise and Loch Lomond Distillers Ltd

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