Wi-Fi Analytics Market to Reach USD 31.01 Billion | Unlocking Data Insights: Wi-Fi Analytics Market Surges to New Heights

Rise in the deployment of public Wi-Fi, the proliferation of mobile phones, increase in investments on Wi-Fi analytics, and surge in adoption of big data analytics have boosted the growth of the global Wi-Fi analytics market. However, the lack of standardized regulatory compliance across the world hampers the market. On the contrary, surge in adoption of Internet of Things and mobile-connected smart objects is expected to create lucrative opportunities in the near future.

According to the report, the global Wi-Fi Analytics Market was pegged at $5.64 billion 2018, is projected to reach $31.01 billion by 2026, growing at a CAGR of 23.8% from 2019 to 2026.

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Various governments worldwide have initiated programs aimed at deploying free Wi-Fi networks in public spaces and transportation systems, enhancing the overall travel experience for tourists and residents alike. For instance, within the framework of India's National Digital Communications Policy of 2018, the government has set ambitious targets for the deployment of public Wi-Fi hotspots. The objective is to have five million hotspots in place by 2020 and double that number to 10 million by 2022. Additionally, many countries are leveraging public Wi-Fi to promote digital governance and stimulate data innovation among their populations.

The introduction of public Wi-Fi infrastructure enables mobile users to traverse the country with continuous data connectivity, significantly improving call quality and providing real-time traffic updates to travelers. Furthermore, the establishment of public Wi-Fi networks in locations such as shopping centers, transportation hubs, and public areas is a driving force behind the growth of the Wi-Fi analytics market. Moreover, global government initiatives aimed at building smart cities are expected to further enhance the application of Wi-Fi analytics and foster its market expansion.

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Mobile phones serve as one of the most ubiquitous means of communication globally. In recent years, there has been a substantial rise in smartphone users, with projections indicating a worldwide estimate of 6.1 billion users by 2020. Additionally, global vendors continually introduce a multitude of applications encompassing entertainment, gaming, music, health, and fitness, among others. For instance, a study commissioned by the Associated Chambers of Commerce and Industry of India anticipates an 84% increase in smartphone users in India by 2020, thereby contributing significantly to market growth.

The solution segment held the largest share in 2018, accounting for three-fourths of the global Wi-Fi analytics market, owing to rise in adoption of it to gain insights regarding footfall at their venue and get unassociated device data. However, the service segment is expected to register the fastest CAGR of 26.3% during the forecast period, due to increased adoption of services among end-users as they ensure the effective function of software and platforms throughout the process and surge in demand for cloud-based Wi-Fi analytics.

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By industry vertical, the sports & entertainment segment is expected to manifest the fastest CAGR of 25.9% during the forecast period. This is due to its use for improving customer experience and boosting the sales of various sports events across the globe coupled with need for real-time data access and predictive insights of fans preference by sports organization. However, the retail segment held the largest share in 2018, accounting for more than one-fourth of the global Wi-Fi analytics market, owing to the need to analyze customer preference and formulate targeted marketing strategies according to their preference, enhance customer experience, and need for cost-saving.

The global Wi-Fi analytics market across North America held the largest share in 2018, accounting for more than one-third of the market, owing to the presence of a large number of market vendors in North America that use big data analytics and proliferation of smartphones, Internet of Things, and presence of Internet connectivity. However, the market across Asia-Pacific is anticipated to portray the fastest CAGR of 26.3% during the forecast period, owing to continuously rise use of smartphones and an increase in the adoption of fast Internet in the region.

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Leading Market Players:

➢ Cisco Systems Inc.
➢ Aruba
➢ Fortinet
➢ Blix
➢ SkyFii
➢ Purple
➢ Ruckus Networks
➢ Cloud4Wi
➢ GoZone WiFi
➢ Yelp Wi-Fi Inc.

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