YRC decodes 5 winning steps for fashion clothing retailers

In this press communication, retail consulting enterprise, Your Retail Coach (YRC) reaches out to business owners and aspiring entrepreneurs in the business of retail fashion ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ). In consideration of the various challenges faced by apparel retail businesses, YRC's team of retail consultants speaks on alleviating these challenges and emerging as a competitive brand.

Creating the value-connection

The value proposition is one of the key attractions in any market of any product category. A brand could stand out in the competition simply by its creativity with digital content marketing. But that would not be one long-lived. Someone else will soon copy or even improvise on it. Creating a long-lasting value proposition has become challenging in the retail fashion apparel sector ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ). This is especially true for those whose business models ( https://www.yourretailcoach.in/business-model-development/ ) are based on sourcing and distributing without any control over design or production. The point is to create a brand connection to a desirable value that is perceived as real and tangible.

Resonating with customers

When everyone tries to be different then no one comes out different. In the apparel clothing business, different retailers try different things to stand out in the competition. But whatever that approach is, it works only if it resonates with the target segment(s). This resonance is reflected in channel strategy, digital content, platforms of advertising, dimensions of the product mix, design and material of apparel, pricing, and many other areas. Repeating the possibilities of these resonances brings customers closer to a brand. Every time customers experience a resonance created by a brand, it solidifies their connection with that brand.

Strong digital or social presence

Not having a good enough digital presence is disadvantageous for both online and offline businesses. Nowadays, customers seek brand and product information on the internet. They need it for comparisons and evaluations to a certain extent of satisfaction. Having a website or presence on social media platforms serves as a source of validation for customers. This may not give any sales advantage to offline businesses but gives them more congruence with their online and omnichannel counterparts. It also gives them the experience of handling digital marketing which proves useful when they embrace eCommerce.

Robust Operational Planning

When it comes to operational planning, the size and scale of a business do not matter. The strength of operational planning is a key differentiating factor among businesses. That includes retail apparel businesses also. From purchase and inventory management to deliveries and customer support, every business process must be executed with planning and precision. It helps businesses keep their operations on schedule and as per the required standards. It is true that deviations are observed even with the big names. And when it happens too many times, the onus falls back to operational planning or rather lack of improvisation in it.

Flexible merchandising strategy; do not over-invest in one

Getting stuck with an incorrect merchandising strategy is common in the apparel business line ( https://www.yourretailcoach.in/industries/fashion-retail-clothing-consulting/ ). A brand specialising in headscarves and caps may experience very low footfall despite the high popularity of the product category in the same city. Or a handbag store located next to a college may not garner enough sales to pay the rent. The idea is not to get fixated with a linear merchandising strategy. If it is not selling, it is not selling. Jump straight away to what sells or could sell in the given market. If it is handkerchiefs or socks also, be it. The existing inventory could take a back seat for a while.

Media Contact:
Dr. Rupal Aagrwal
Your Retail Coach
consult@mindamend.net
+91-9860426700

About YRC:

Your Retail Coach is a leading e-commerce consulting firm dedicated to assisting brands worldwide in streamlining their operations and safeguarding their brand reputation. With a team of experienced consultants, they offer comprehensive solutions tailored to meet the unique requirements of each client. From enhancing customer service to optimizing e-commerce operations, Your Retail Coach equips businesses with the tools and strategies needed to achieve sustainable growth and success.

For more information, please visit www.yourretailcoach.in.